All Day

Duracell Fan Prix 2026 – Texas

The Duracell  Fan Prix is back, this time with a full US tour.  Visit a participating Home Depot near you for a chance to drive a racing simulator and set […]

Free
Ongoing

F1 Hub Austin

Outpost 1504 S Congress Ave, Austin

Visitors can browse Formula 1 teamwear, fan merchandise and limited-edition collections. Limited edition boots are the main draw.

Free

Atlassian Williams F1 Team Fan Zone Austin

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800 Congress 800 Congress Ave, Austin

The Fan Zone brings Williams fans closer to the atmosphere, excitement and behind-the-scenes reality of a Grand Prix weekend. Entry is free, but fans must download the Williams app and […]

Free

Quadrant Pop Up

The Fox Den 920 Congress Ave, Austin

Quadrant be open from Tuesday 20th through to Sunday 25th and because it’s Texas they knew they had to go bigger 🤠 Not only will you be able to shop […]

Free

Lando’s Original Service Dept

1500 San Jacinto 1500 San Jacinto Bl, Austin

Step inside the immersive world of LN4.  They've made a 70s inspired workshop that will have exclusive merch, cool activations, and all round good times. Wednesday they open later at […]

Free

Mercedes AMG F1 Austin Fan Hub

400 Congress Ave 400 Congress Ave, Austin

The Mercedes-AMG PETRONAS F1 Team is bringing its leading F1 experience to Austin this October, giving fans the opportunity to get closer to the sport than ever before outside the […]

Free

TAG Heuer × Red Bull Racing Boutique Activation

TAG Heuer 11700 Rock Rose Ave Ste 100, Austin

TAG Heuer is celebrating its tenth anniversary with Red Bull Racing through a race-week boutique activation. Visitors can scan a QR code for a chance to win a signed Red […]

Free

Enchante x Ford Racing: The Long Road to Austin

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Distribution Hall 1500 E 4th St, Austin

This year Enchante taking the long way. Enchanté and Ford Racing are hitting the road and pulling into town for race week with a new collection, a pop-up, and a […]

Free

Red Bull Austin Race Nights

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Riviere Austin 1501 E 7th St, Austin

This 4-day fan experience will include: Driver appearances: Get up close and personal with your favorite drivers from Oracle Red Bull Racing and Visa Cash App Racing Bulls. Special surprise […]

Free

Business of Sports Summit

Robert B. Rowling Hall – Crum Auditorium 300 W Martin Luther King Jr Blvd (Room 1.400), Austin

University of Texas McCombs School of Business throws their 2026 summit ahead of one of the biggest sports weekends in Austin history. Following the summit is the Rockets vs. Spurs […]

Free

FQ Lounge @ Austin Grand prix

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Arriba Abajo 506 San Jacinto Blvd, Austin

F1 is one of the fastest-growing sports in America, and the growth isn't coming from speed alone. It's coming from the leaders who saw opportunity where others saw limits. Join […]

Free

Haas × Godzilla Show Car and Merchandise

Barton Creek Square 2901 S Capital of Texas Hwy, Austin

This mall will feature a Godzilla-themed Haas show car, the new Godzilla × Haas merchandise collection, limited-edition tote bags with purchases, and daily competitions and prizes.

Free

Cadillac x Victory Lap

Victory Lap 504 W 24th St, Austin

Join us at Victory Lap West Campus for an up-close look at the livery, exclusive giveaways, signature cocktails and a race-week atmosphere built for Austin.

Free

Cadillac Formula 1 Team Ranch House

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Loro Asian Smokehouse & Bar 2115 S Lamar Blvd, Austin

Cadillac Formula 1 Team Ranch House is taking over Loro Asian Smokehouse + Bar, the event will bring together racing, music and Austin’s food scene with driver appearances, live musical […]

Free

The Paddock Bar x House 44

Sagebrush 5500 S Congress Ave, Austin

F1, House 44, and Sagebrush team up to bring you a incredible Austin, Texas experience featuring top tier artists and vibes. Featured artist will be Kameron Marlowe

Free