All Day

Duracell Fan Prix 2026 – Texas

The Duracell  Fan Prix is back, this time with a full US tour.  Visit a participating Home Depot near you for a chance to drive a racing simulator and set […]

Free

Courts Club × Padel39 — The Padel Grand Prix

Padel39 (North Austin) 2510 Rutland Dr, Austin

Saturday brings a full day at Padel39 with teams competing across the courts, Qualifying live from Viewing Lounge, Ferrari onsite, and music, cocktails, hospitality and partner experiences happening throughout the […]

Ongoing

F1 Hub Austin

Outpost 1504 S Congress Ave, Austin

Visitors can browse Formula 1 teamwear, fan merchandise and limited-edition collections. Limited edition boots are the main draw.

Free

Atlassian Williams F1 Team Fan Zone Austin

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800 Congress 800 Congress Ave, Austin

The Fan Zone brings Williams fans closer to the atmosphere, excitement and behind-the-scenes reality of a Grand Prix weekend. Entry is free, but fans must download the Williams app and […]

Free

Quadrant Pop Up

The Fox Den 920 Congress Ave, Austin

Quadrant be open from Tuesday 20th through to Sunday 25th and because it’s Texas they knew they had to go bigger 🤠 Not only will you be able to shop […]

Free

Lando’s Original Service Dept

1500 San Jacinto 1500 San Jacinto Bl, Austin

Step inside the immersive world of LN4.  They've made a 70s inspired workshop that will have exclusive merch, cool activations, and all round good times. Wednesday they open later at […]

Free

Mercedes AMG F1 Austin Fan Hub

400 Congress Ave 400 Congress Ave, Austin

The Mercedes-AMG PETRONAS F1 Team is bringing its leading F1 experience to Austin this October, giving fans the opportunity to get closer to the sport than ever before outside the […]

Free

TAG Heuer × Red Bull Racing Boutique Activation

TAG Heuer 11700 Rock Rose Ave Ste 100, Austin

TAG Heuer is celebrating its tenth anniversary with Red Bull Racing through a race-week boutique activation. Visitors can scan a QR code for a chance to win a signed Red […]

Free

Enchante x Ford Racing: The Long Road to Austin

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Distribution Hall 1500 E 4th St, Austin

This year Enchante taking the long way. Enchanté and Ford Racing are hitting the road and pulling into town for race week with a new collection, a pop-up, and a […]

Free

Red Bull Austin Race Nights

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Riviere Austin 1501 E 7th St, Austin

This 4-day fan experience will include: Driver appearances: Get up close and personal with your favorite drivers from Oracle Red Bull Racing and Visa Cash App Racing Bulls. Special surprise […]

Free

Haas × Godzilla Show Car and Merchandise

Barton Creek Square 2901 S Capital of Texas Hwy, Austin

This mall will feature a Godzilla-themed Haas show car, the new Godzilla × Haas merchandise collection, limited-edition tote bags with purchases, and daily competitions and prizes.

Free

MINI Coopers & Coffee + Charlie Cooper

Always Something 75 Rainey St, Austin

MINI is hosting a public motorsport-themed gathering featuring British racing driver and MINI Global Brand Ambassador Charlie Cooper, grandson of legendary F1 constructor John Cooper. The event includes complimentary coffee […]

Free

Google Store Domain NORTHSIDE Pit Stop

Google Store Domain Northside 11701 Domain Blvd Spc 164, Austin

Google is hosting a separate F1-themed retail activation featuring a Gemini Pit Stop Photo Booth, miniature racing track, exclusive merchandise and additional interactive experiences.

Free

Aston Martin Hook ’em, Horns

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Darrell K Royal–Texas Memorial Stadium 2139 San Jacinto Blvd, Austin

In Austin, college football is part of the city's sporting identity. On one of the season's most anticipated game days, as the University of Texas takes on Ole Miss, we'll […]

Free

Jack Daniels/McLaren F1 Simulator & Tasting Event

Twin Liquors Marketplace Hancock Center 1000 E 41st St Ste 810, Austin

Jack Daniel's Tennessee Whiskey has been an Official Partner of the McLaren Mastercard Formula 1 Team since the 2023 race season. Now it's your turn to test your F1 skills […]

Free