All Day

Duracell Fan Prix 2026 – Texas

The Duracell  Fan Prix is back, this time with a full US tour.  Visit a participating Home Depot near you for a chance to drive a racing simulator and set […]

Free

Kimi’s Queso y Pepe

220 Congress Ave 220 Congress Ave, Austin

This looks like a collaboration between Kimi Antonelli and Kristen Kish (of Arlo Grey) for a food truck. No times have been posted.

Ongoing

F1 Hub Austin

Outpost 1504 S Congress Ave, Austin

Visitors can browse Formula 1 teamwear, fan merchandise and limited-edition collections. Limited edition boots are the main draw.

Free

Atlassian Williams F1 Team Fan Zone Austin

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800 Congress 800 Congress Ave, Austin

The Fan Zone brings Williams fans closer to the atmosphere, excitement and behind-the-scenes reality of a Grand Prix weekend. Entry is free, but fans must download the Williams app and […]

Free

Quadrant Pop Up

The Fox Den 920 Congress Ave, Austin

Quadrant be open from Tuesday 20th through to Sunday 25th and because it’s Texas they knew they had to go bigger 🤠 Not only will you be able to shop […]

Free

Lando’s Original Service Dept

1500 San Jacinto 1500 San Jacinto Bl, Austin

Step inside the immersive world of LN4.  They've made a 70s inspired workshop that will have exclusive merch, cool activations, and all round good times. Wednesday they open later at […]

Free

BYS x Jack Doohan Hyrox Club

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Korrect Fitness 4401 Freidrich Ln unit 301, Austin

Join Haas reserve driver and BYS athlete Jack Doohan, for a morning sweat ahead of race weekend. Amazfit will be onsite with a MAJOR prize to be won (did we […]

Free

Willpower World of Sports

Padel39 (North Austin) 2510 Rutland Dr, Austin

Category defining brand leaders shaping the future of sports and wellness culture. Schedule includes a talk by the Cadillac and Aston Martin CMOs, as well as a full list of […]

$100

Winning the Digital Race

Indeed - Austin Domain Tower Office 10721 Domain Dr, Austin

Hosted by Indeed, this business summit brings together top brands to talk about the digital ecosystem. Included panelists are Michael Aghataher, Head of Motorsports, AWS Sports Marketing, Caroline Buckland, Marketing […]

Free

Speedway Queens Live!

The Loren Hotel Austin 1211 W Riverside Dr, Austin

Join us on Thursday morning of race week at LOREN Hotel for breakfast, bubbly, and a live, talk-show-style conversation with women shaping sports and business. Then we hand you the […]

$80

Mercedes AMG F1 Austin Fan Hub

400 Congress Ave 400 Congress Ave, Austin

The Mercedes-AMG PETRONAS F1 Team is bringing its leading F1 experience to Austin this October, giving fans the opportunity to get closer to the sport than ever before outside the […]

Free

Andy Amendola Book Signing

Austin Visitor Center 103 E 5th St., Austin

Andy will be signing and personalizing copies of the new ABCs of Racing: My First Guide to F1 Racing, along with other Red Racer Books favorites. Come say hi and […]

Free

TAG Heuer × Red Bull Racing Boutique Activation

TAG Heuer 11700 Rock Rose Ave Ste 100, Austin

TAG Heuer is celebrating its tenth anniversary with Red Bull Racing through a race-week boutique activation. Visitors can scan a QR code for a chance to win a signed Red […]

Free

Enchante x Ford Racing: The Long Road to Austin

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Distribution Hall 1500 E 4th St, Austin

This year Enchante taking the long way. Enchanté and Ford Racing are hitting the road and pulling into town for race week with a new collection, a pop-up, and a […]

Free

Haas Experiences at Apple Austin

Apple Domain NORTHSIDE 3121 Palm Way, Austin

In celebration of the United States Grand Prix on Apple TV (U.S. broadcaster), enjoy a full day of programming at Apple Domain NORTHSIDE. Throughout the day on Thursday October 22, […]

Free

Jack Daniels/McLaren F1 Replica Photo Opp & Tasting

Twin Liquors Marketplace Hancock Center 1000 E 41st St Ste 810, Austin

Jack Daniel's Tennessee Whiskey had been an Official Partner of the McLaren Mastercard Formula 1 Team since the 2023 race season. Stop by our Hancock Center store for a photo […]

Free

Esses Bazaar ATX 2026

Inn Cahoots 1221 E 6th St, Austin

Starting at 3 p.m., Esses, Visa and Cash App will host an unforgettable evening: there’ll be tattoos, live music, western wear, glam stations, incredible local food, and delicious cocktails. There […]

Free

Red Bull Austin Race Nights

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Riviere Austin 1501 E 7th St, Austin

This 4-day fan experience will include: Driver appearances: Get up close and personal with your favorite drivers from Oracle Red Bull Racing and Visa Cash App Racing Bulls. Special surprise […]

Free

Red Bull Pen to Pit Lane – Austin

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AT&T Hotel and Conference Center AT&T Executive Education & Conference Center, 1900 University Ave, Austin

Experience the energy of race day, enjoy complimentary Red Bull, and hear from career experts who can help you take your next step. Hosted by Calum Nicholas, the event will […]

Free

Formula One’s Premium Playbook

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Fair Market 1100 East 5th St, Austin

Join Axios x The Race for an evening event during Formula 1™ Grand Prix race week in Austin for an event about the future of F1™ off the track. We’ll […]

Free

Black & White Kickoff Party presented by Audi

Central Machine Works 4824 E Cesar Chavez St, Austin

Manual Focus has teamed up with Audi to open Austin’s Grand Prix weekend at Central Machine Works—a convenient location that is uniquely Texan & exactly Austin. For one night, the […]

Free

Aston Martin Takes to the padel court

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Padel Society 6320 East Stassney Lane, Suite 240, Austin

Fast hands, quick reactions and a competitive edge. Padel has plenty in common with F1 and on Thursday we're combining the two. The event will bring 20 players together, with […]

Free

Haas Austin Fan Event

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Domain NORTHSIDE 11821 Rock Rose Ave, Austin

Austin, get ready. Join us at Domain NORTHSIDE for an exclusive fan event featuring the first public appearance of the Godzilla-themed special livery, driver appearances, fan Q&As, merchandise, and the […]

Free