Spain

Hotel Fenix Gran Melia will take the spirit of the grand prixes to the heart of Madrid with Balmoral's Grid, an experience that combines author cocktails, design, and the aesthetics […]

Pompeii’s Madrid flagship becomes an F1 exhibition Thursday Sept. 10–Sunday Sept. 13, with archival F1 photography, historic footage, memorabilia-style presentation, and the new nine-piece official F1 x Pompeii Madrid capsule […]

It’s a Mercedes-themed pop-up built around Toto Wolff/strategy, with blitz chess, timed challenges, prizes including Mercedes merchandise and customized chess sets, plus themed food/drinks. The organized activities run 18:00–22:00 Thursday […]

Aston Martin/Glenfiddich activation with cocktails and BATAK/reflex-testing challenges.

The entire Real Casa de Correos façade gets an F1/Madrid audiovisual projection culminating in a GP countdown. Four shows nightly at 22:00, 22:30, 23:00 and 23:30

Their La Parrilla Gaming Zone runs 10:00–21:00 each day with driving simulators and VR. There’s also a La Tribuna watch party + Hundred Burgers pop-up from 14:00–17:00; the official page […]

The activation includes a 2026 McLaren MCL40 display, genuine/replica MCL36 components, two racing simulators, interactive elements and a McLaren collectible giveaway. Access is free, with free tickets available through the […]

Formula 1 is taking its Paddock Club off-track for a special morning event. The experience includes complimentary specialty coffee and matcha, curated food, a limited-edition F1 Paddock Club merchandise display, […]

Zuma Madrid on Paseo de la Castellana will have an actual Mercedes-AMG Petronas W17 on display. They're extending the restaurant to 2 a.m. with DJs/live music during the GP weekend.

A fully immersive experience to enjoy the home Grand Prix™ with huge screens and surround sound, surrounded by other motorsport enthusiasts and with special guests who we'll reveal soon, interacting […]