Exclusive Merchandise: Special Mastercard x McLaren gear available only at this physical location. AI Photo Booth: An interactive booth to generate a personalized digital photo of yourself as a team […]
Matik Studios (independent of F1, Madring, or the F1 teams) is bringing 11 frames for the 11 teams in F1 to their photobooth.
Atlassian Williams F1 Team is taking over Commando Velazquez from September 7-13. On September 12 and 13, they will have a special bootcamps at 10:05 nad 11:15, Bike at 12:10, […]
The Atlassian Williams F1 Team Fan Zone presented by Kraken touches down in Madrid for the first time, giving Spanish fans the chance to catch a glimpse of hometown hero […]
A series of motorsport/Jarama historical photo installations plus an official F1 car displayed on Calle Serrano
The Audi store is doing an activation where you can do 3 activities: an AI photobooth that takes your portrait and put you in an Audi F1 race suit, a […]
Pull&Bear is doing a popup Disney F1 store with merch and a F1 showcar with Disney logos on it. Nothing too exciting but another chance to see another F1 showcar.
Official team helmet and race-suit memorabilia in the lobby, limited-edition Oracle Red Bull Racing merch in the Rock Shop, a Scalextric circuit, Red Bull race-week cocktails and themed décor.
Come to their showcase of their history in motorsport, meet the Audi R26 and other models that have marked their trajectory. You could win 2 tickets to live the entire […]
Free and open to everyone. You can interact with voice/AI experiences, including buying things using your voice, negotiating with an AI agent, plus F1-specific experiences. RSVP apparently unlocks a VIP […]
At Barajas Airport T4’s pickup area, Uber has built an F1-style pit-stop installation with a real McLaren Racing car on display; at Callao Metro, the pedestrian tunnel has synchronized lighting, […]
Alpine is sending the A526 F1 car used by Pierre Gasly and Franco Colapinto through Madrid in a convoy with the A290 and A390 from 09:00–18:00. The route includes Atocha […]