All Day

Duracell Fan Prix 2026 – Texas

The Duracell  Fan Prix is back, this time with a full US tour.  Visit a participating Home Depot near you for a chance to drive a racing simulator and set […]

Free

The Pursuit of Performance

Marina Bay Sands Singapore 10 Bayfront Ave

Get a glimpse into the world of Ferrari in a rare showcase that moves from the high-speed precision of Formula 1 to the timeless romance of Ferrari’s enduring racing heritage. […]

Free

AutoMotor Experience: São Paulo

Shopping Vila Olímpia R. Olimpíadas, 360, Vila Olímpia, São Paulo

This immersive exhibition covers more than five decades of Formula 1 and Brazilian motorsport history. Presented by journalist Reginaldo Leme, the six-room experience includes historic helmets, original racing uniforms, trophies, […]

$18

Courts Club × Padel39 — The Padel Grand Prix

Padel39 (North Austin) 2510 Rutland Dr, Austin

Saturday brings a full day at Padel39 with teams competing across the courts, Qualifying live from Viewing Lounge, Ferrari onsite, and music, cocktails, hospitality and partner experiences happening throughout the […]

Ongoing

F1 The Exhibition: Munich

Pineapple Park München Paketposthalle, Neuhausen-Nymphenburg, München

An immersive experience that takes you on a journey through the world of Formula 1 Packed with extensive contributions from F1’s greatest teams and drivers, the exhibition lifts the curtain […]

$29

Elemis | Meet & Greet with Jessica Hawkins

Featured
Raffles City Shopping Centre 252 N Bridge Rd, Raffles City

Start your engines, beauty lovers-ELEMIS is taking over Sephora Raffles City! From 30 September to 27 October, enter the ELEMIS Pit-Stop Spa and fuel your glow with race-inspired experiences. The […]

Free

LEGO® Experience the Thrill

Suntec City 3 Temasek Blvd

If your kids love building blocks, head to Suntec City where families can participate in hands-on building challenges, complete interactive speed-themed tasks, and redeem exclusive LEGO® rewards. The centerpiece is […]

Free

F1 Hub Austin

Outpost 1504 S Congress Ave, Austin

Visitors can browse Formula 1 teamwear, fan merchandise and limited-edition collections. Limited edition boots are the main draw.

Free

Atlassian Williams F1 Team Fan Zone Austin

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800 Congress 800 Congress Ave, Austin

The Fan Zone brings Williams fans closer to the atmosphere, excitement and behind-the-scenes reality of a Grand Prix weekend. Entry is free, but fans must download the Williams app and […]

Free

Telcel × Motorola — F1 Simulator Challenge

Telcel Plaza Carso C. Lago Zurich 245-Local A-19, Amp Granada, Miguel Hidalgo, Ciudad de México

Visitors can try racing simulators and, if eligible, compete for tickets to the 2026 Mexico City Grand Prix. Simulator access is open to the public. Purchasing an eligible Motorola smartphone […]

Free

Quadrant Pop Up

The Fox Den 920 Congress Ave, Austin

Quadrant be open from Tuesday 20th through to Sunday 25th and because it’s Texas they knew they had to go bigger 🤠 Not only will you be able to shop […]

Free

McLaren Showcar At The Edge

Edge NYC 30 Hudson Yards, New York

See the McLaren Mastercard Formula 1® Team showcar at Edge during Race week. Experience it against the skyline on the outdoor sky deck on October 25, with indoor viewing available […]

$42

Lando’s Original Service Dept

1500 San Jacinto 1500 San Jacinto Bl, Austin

Step inside the immersive world of LN4.  They've made a 70s inspired workshop that will have exclusive merch, cool activations, and all round good times. Wednesday they open later at […]

Free

Mercedes AMG F1 Austin Fan Hub

400 Congress Ave 400 Congress Ave, Austin

The Mercedes-AMG PETRONAS F1 Team is bringing its leading F1 experience to Austin this October, giving fans the opportunity to get closer to the sport than ever before outside the […]

Free

TAG Heuer × Red Bull Racing Boutique Activation

TAG Heuer 11700 Rock Rose Ave Ste 100, Austin

TAG Heuer is celebrating its tenth anniversary with Red Bull Racing through a race-week boutique activation. Visitors can scan a QR code for a chance to win a signed Red […]

Free

Enchante x Ford Racing: The Long Road to Austin

Featured
Distribution Hall 1500 E 4th St, Austin

This year Enchante taking the long way. Enchanté and Ford Racing are hitting the road and pulling into town for race week with a new collection, a pop-up, and a […]

Free

Red Bull Austin Race Nights

Featured
Riviere Austin 1501 E 7th St, Austin

This 4-day fan experience will include: Driver appearances: Get up close and personal with your favorite drivers from Oracle Red Bull Racing and Visa Cash App Racing Bulls. Special surprise […]

Free

Haas × Godzilla Show Car and Merchandise

Barton Creek Square 2901 S Capital of Texas Hwy, Austin

This mall will feature a Godzilla-themed Haas show car, the new Godzilla × Haas merchandise collection, limited-edition tote bags with purchases, and daily competitions and prizes.

Free

Disney × Formula 1 Día de Muertos Pop-Up

Liverpool de San Ángel, Centro comercial Perisur, Coyoacán, Periferico Sur 4690, Jardines del Pedregal, Coyoacán, Ciudad de México

Disney and Formula 1 have launched a temporary Fuel the Magic experience celebrating Día de Muertos. The central attraction is an F1-style show car decorated with orange cempasúchil (marigold) flowers, […]

Free

MINI Coopers & Coffee + Charlie Cooper

Always Something 75 Rainey St, Austin

MINI is hosting a public motorsport-themed gathering featuring British racing driver and MINI Global Brand Ambassador Charlie Cooper, grandson of legendary F1 constructor John Cooper. The event includes complimentary coffee […]

Free

F1 Hub Mexico City + Jenson Button Meet and Greet

Av. Pdte. Masaryk 29-9th Floor Av. Pdte. Masaryk 29-9th Floor, Polanco, Polanco V Secc, Miguel Hidalgo, Ciudad de México

Formula 1 has opened an official temporary retail experience featuring: Official 2026 F1 team merchandise. Exclusive Mexico City Grand Prix collection. Disney × F1 merchandise. Disney Pixar's Cars × F1 […]

Free

Google Store Domain NORTHSIDE Pit Stop

Google Store Domain Northside 11701 Domain Blvd Spc 164, Austin

Google is hosting a separate F1-themed retail activation featuring a Gemini Pit Stop Photo Booth, miniature racing track, exclusive merchandise and additional interactive experiences.

Free

Aston Martin Hook ’em, Horns

Featured
Darrell K Royal–Texas Memorial Stadium 2139 San Jacinto Blvd, Austin

In Austin, college football is part of the city's sporting identity. On one of the season's most anticipated game days, as the University of Texas takes on Ole Miss, we'll […]

Free

Jack Daniels/McLaren F1 Simulator & Tasting Event

Twin Liquors Marketplace Hancock Center 1000 E 41st St Ste 810, Austin

Jack Daniel's Tennessee Whiskey has been an Official Partner of the McLaren Mastercard Formula 1 Team since the 2023 race season. Now it's your turn to test your F1 skills […]

Free