All Day

Duracell Fan Prix 2026 – Texas

The Duracell  Fan Prix is back, this time with a full US tour.  Visit a participating Home Depot near you for a chance to drive a racing simulator and set […]

Free

The Pursuit of Performance

Marina Bay Sands Singapore 10 Bayfront Ave

Get a glimpse into the world of Ferrari in a rare showcase that moves from the high-speed precision of Formula 1 to the timeless romance of Ferrari’s enduring racing heritage. […]

Free

AutoMotor Experience: São Paulo

Shopping Vila Olímpia R. Olimpíadas, 360, Vila Olímpia, São Paulo

This immersive exhibition covers more than five decades of Formula 1 and Brazilian motorsport history. Presented by journalist Reginaldo Leme, the six-room experience includes historic helmets, original racing uniforms, trophies, […]

$18
Ongoing

F1 The Exhibition: Munich

Pineapple Park München Paketposthalle, Neuhausen-Nymphenburg, München

An immersive experience that takes you on a journey through the world of Formula 1 Packed with extensive contributions from F1’s greatest teams and drivers, the exhibition lifts the curtain […]

$29

Elemis | Meet & Greet with Jessica Hawkins

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Raffles City Shopping Centre 252 N Bridge Rd, Raffles City

Start your engines, beauty lovers-ELEMIS is taking over Sephora Raffles City! From 30 September to 27 October, enter the ELEMIS Pit-Stop Spa and fuel your glow with race-inspired experiences. The […]

Free

LEGO® Experience the Thrill

Suntec City 3 Temasek Blvd

If your kids love building blocks, head to Suntec City where families can participate in hands-on building challenges, complete interactive speed-themed tasks, and redeem exclusive LEGO® rewards. The centerpiece is […]

Free

F1 Hub Austin

Outpost 1504 S Congress Ave, Austin

Visitors can browse Formula 1 teamwear, fan merchandise and limited-edition collections. Limited edition boots are the main draw.

Free

Atlassian Williams F1 Team Fan Zone Austin

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800 Congress 800 Congress Ave, Austin

The Fan Zone brings Williams fans closer to the atmosphere, excitement and behind-the-scenes reality of a Grand Prix weekend. Entry is free, but fans must download the Williams app and […]

Free

Telcel × Motorola — F1 Simulator Challenge

Telcel Plaza Carso C. Lago Zurich 245-Local A-19, Amp Granada, Miguel Hidalgo, Ciudad de México

Visitors can try racing simulators and, if eligible, compete for tickets to the 2026 Mexico City Grand Prix. Simulator access is open to the public. Purchasing an eligible Motorola smartphone […]

Free

Quadrant Pop Up

The Fox Den 920 Congress Ave, Austin

Quadrant be open from Tuesday 20th through to Sunday 25th and because it’s Texas they knew they had to go bigger 🤠 Not only will you be able to shop […]

Free

McLaren Showcar At The Edge

Edge NYC 30 Hudson Yards, New York

See the McLaren Mastercard Formula 1® Team showcar at Edge during Race week. Experience it against the skyline on the outdoor sky deck on October 25, with indoor viewing available […]

$42

Lando’s Original Service Dept

1500 San Jacinto 1500 San Jacinto Bl, Austin

Step inside the immersive world of LN4.  They've made a 70s inspired workshop that will have exclusive merch, cool activations, and all round good times. Wednesday they open later at […]

Free

Mercedes AMG F1 Austin Fan Hub

400 Congress Ave 400 Congress Ave, Austin

The Mercedes-AMG PETRONAS F1 Team is bringing its leading F1 experience to Austin this October, giving fans the opportunity to get closer to the sport than ever before outside the […]

Free

TAG Heuer × Red Bull Racing Boutique Activation

TAG Heuer 11700 Rock Rose Ave Ste 100, Austin

TAG Heuer is celebrating its tenth anniversary with Red Bull Racing through a race-week boutique activation. Visitors can scan a QR code for a chance to win a signed Red […]

Free

Enchante x Ford Racing: The Long Road to Austin

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Distribution Hall 1500 E 4th St, Austin

This year Enchante taking the long way. Enchanté and Ford Racing are hitting the road and pulling into town for race week with a new collection, a pop-up, and a […]

Free

Red Bull Austin Race Nights

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Riviere Austin 1501 E 7th St, Austin

This 4-day fan experience will include: Driver appearances: Get up close and personal with your favorite drivers from Oracle Red Bull Racing and Visa Cash App Racing Bulls. Special surprise […]

Free

Business of Sports Summit

Robert B. Rowling Hall – Crum Auditorium 300 W Martin Luther King Jr Blvd (Room 1.400), Austin

University of Texas McCombs School of Business throws their 2026 summit ahead of one of the biggest sports weekends in Austin history. Following the summit is the Rockets vs. Spurs […]

Free

FQ Lounge @ Austin Grand prix

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Arriba Abajo 506 San Jacinto Blvd, Austin

F1 is one of the fastest-growing sports in America, and the growth isn't coming from speed alone. It's coming from the leaders who saw opportunity where others saw limits. Join […]

Free

Haas × Godzilla Show Car and Merchandise

Barton Creek Square 2901 S Capital of Texas Hwy, Austin

This mall will feature a Godzilla-themed Haas show car, the new Godzilla × Haas merchandise collection, limited-edition tote bags with purchases, and daily competitions and prizes.

Free

Disney × Formula 1 Día de Muertos Pop-Up

Liverpool de San Ángel, Centro comercial Perisur, Coyoacán, Periferico Sur 4690, Jardines del Pedregal, Coyoacán, Ciudad de México

Disney and Formula 1 have launched a temporary Fuel the Magic experience celebrating Día de Muertos. The central attraction is an F1-style show car decorated with orange cempasúchil (marigold) flowers, […]

Free

Cadillac x Victory Lap

Victory Lap 504 W 24th St, Austin

Join us at Victory Lap West Campus for an up-close look at the livery, exclusive giveaways, signature cocktails and a race-week atmosphere built for Austin.

Free

Cadillac Formula 1 Team Ranch House

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Loro Asian Smokehouse & Bar 2115 S Lamar Blvd, Austin

Cadillac Formula 1 Team Ranch House is taking over Loro Asian Smokehouse + Bar, the event will bring together racing, music and Austin’s food scene with driver appearances, live musical […]

Free

The Paddock Bar x House 44

Sagebrush 5500 S Congress Ave, Austin

F1, House 44, and Sagebrush team up to bring you a incredible Austin, Texas experience featuring top tier artists and vibes. Featured artist will be Kameron Marlowe

Free