Aston Martin: Pilot for a Day
Aston Martin-branded VR driving experience plus reflex, precision and strategy challenges. Admission is free and first-come-first-served; advance registration gives a VIP priority-access pass.
Free
Aston Martin-branded VR driving experience plus reflex, precision and strategy challenges. Admission is free and first-come-first-served; advance registration gives a VIP priority-access pass.
Come to their showcase of their history in motorsport, meet the Audi R26 and other models that have marked their trajectory. You could win 2 tickets to live the entire […]
Free and open to everyone. You can interact with voice/AI experiences, including buying things using your voice, negotiating with an AI agent, plus F1-specific experiences. RSVP apparently unlocks a VIP […]
Meet the F2 and F3 drivers Nikola Tsolov, Noel Leon, Theophile Nael, Ugo Ugochukwu, Ernesto Rivera. For everyone who buys a session, Campos will draw a chance to have one […]
Professional chess player and FIDE Woman Master Anna Cramling lands in F1 Arcade during Grand Prix week to take on her fans in a challenge where speed and strategy meet. […]
At Barajas Airport T4’s pickup area, Uber has built an F1-style pit-stop installation with a real McLaren Racing car on display; at Callao Metro, the pedestrian tunnel has synchronized lighting, […]
Alpine is sending the A526 F1 car used by Pierre Gasly and Franco Colapinto through Madrid in a convoy with the A290 and A390 from 09:00–18:00. The route includes Atocha […]
Free at Puerta del Sol. It has racing simulators, AI driver-interview experiences, F1 helmets and race suits, and a detailed MADRING model. There's also the Madring Tech Summit, with Marc […]
The event will feature a live panel + Q&A hosted by Melissa Jiménez with Oracle Red Bull Racing team principal/CEO Laurent Mekies and Red Bull athlete/former F2 driver Pepe Martí, […]
Hotel Fenix Gran Melia will take the spirit of the grand prixes to the heart of Madrid with Balmoral's Grid, an experience that combines author cocktails, design, and the aesthetics […]
Pompeii’s Madrid flagship becomes an F1 exhibition Thursday Sept. 10–Sunday Sept. 13, with archival F1 photography, historic footage, memorabilia-style presentation, and the new nine-piece official F1 x Pompeii Madrid capsule […]
Virtual TRY ON Racing simulators Gadgets Photobooth On Saturday dj set and party from 17.00 to 19.00 Meet & Greet with the drivers on Thursday (sometime between 3PM-7PM) EDIT: location, […]