TAG Heuer / Jarama exhibition on Serrano
A series of motorsport/Jarama historical photo installations plus an official F1 car displayed on Calle Serrano
Free
A series of motorsport/Jarama historical photo installations plus an official F1 car displayed on Calle Serrano
The Duracell Fan Prix is back, this time with a full US tour. Visit a participating Home Depot near you for a chance to drive a racing simulator and set […]
The Audi store is doing an activation where you can do 3 activities: an AI photobooth that takes your portrait and put you in an Audi F1 race suit, a […]
Pull&Bear is doing a popup Disney F1 store with merch and a F1 showcar with Disney logos on it. Nothing too exciting but another chance to see another F1 showcar.
Celebrate the launch of Fifty5 alongside Carlos Sainz for an exclusive meet & greet. Customers who purchase an item from the Team Fifty5 Collection from the store will receive priority […]
Roldán Rodríguez - former GP2 and F3000 driver and F1® television commentator for over ten years - will be at F1® Arcade to record his podcast 'Cortito y al pie' […]
Official team helmet and race-suit memorabilia in the lobby, limited-edition Oracle Red Bull Racing merch in the Rock Shop, a Scalextric circuit, Red Bull race-week cocktails and themed décor.
Aston Martin-branded VR driving experience plus reflex, precision and strategy challenges. Admission is free and first-come-first-served; advance registration gives a VIP priority-access pass.
Come to their showcase of their history in motorsport, meet the Audi R26 and other models that have marked their trajectory. You could win 2 tickets to live the entire […]
Free and open to everyone. You can interact with voice/AI experiences, including buying things using your voice, negotiating with an AI agent, plus F1-specific experiences. RSVP apparently unlocks a VIP […]
Meet the F2 and F3 drivers Nikola Tsolov, Noel Leon, Theophile Nael, Ugo Ugochukwu, Ernesto Rivera. For everyone who buys a session, Campos will draw a chance to have one […]
Professional chess player and FIDE Woman Master Anna Cramling lands in F1 Arcade during Grand Prix week to take on her fans in a challenge where speed and strategy meet. […]