The five-day experience includes an official replica of the Mercedes W17 E Performance, original race suits, helmets and gloves associated with George Russell and Kimi Antonelli, historical memorabilia, racing simulators, […]
Full-size Ayrton Senna Lotus 97T replica, sculptures and miniatures.
Replica of the 2026 McLaren in an outdoor glass structure.
Heineken is also transforming its existing Parque Villa-Lobos venue into a dedicated Formula 1 destination during the São Paulo Grand Prix. Live Formula 1 race broadcasts on large screens. DJ […]
The event features podium-inspired photo opportunities, racing-themed visuals, Formula 1-inspired installations and international DJ performances. Music lineup: Paloma, Notre Dame, Saraga and others on November 6; Jack-E, Atkö, Antonio Oliva […]
Consumers who purchase R$30 or more worth of Heineken 0.0 at participating retail stores will have the chance to win an exclusive Formula 1 glass. The promotion includes supermarkets and […]
A temporary immersive exhibition celebrating Brazilian driver Rafael Câmara's Formula 1 debut with Haas. The exhibition features career memorabilia, racing helmets, trophies and interactive displays documenting his progression from karting […]
New Collaborations: Etai LA – Los Angeles-based Etai LA will bring a collection of specialty pieces to the F1 HUB in Las Vegas, including 3D-printed items and select designs created […]
Ferrari loyalists can explore a range of exclusive items that can only be found inside Bellagio. Bringing its distinctive glamour and style to the Las Vegas Grand Prix, Ferrari’s boutique […]
F1-inspired digital art across the hotel lobby
Photo opportunity with various race cars from a private collection.
The Duracell Fan Prix is back, this time with a full US tour. Visit a participating Home Depot near you for a chance to drive a racing simulator and set […]