Heineken has introduced Grid 0.0, a touring Formula 1 activation featuring remote-controlled racing cars driven using first-person-view headsets. Admission: Participation requires purchasing a Heineken beverage at the participating venue. Participants […]
The Duracell Fan Prix is back, this time with a full US tour. Visit a participating Home Depot near you for a chance to drive a racing simulator and set […]
Official Cadillac F1 show car/photo opportunity.
An F1-themed cultural experience featuring: - Ten sculptural racing helmets created in collaboration with Uriarte Talavera. - A Día de Muertos art installation. - Live screening of the Mexico City […]
The House of F1 structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the […]
The House of Heineken structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the […]
Official Interlagos-inspired clothing and collectibles. Purchase bonuses: keychains R$52, three-pin sets R$75, caps R$180, shirts from R$180, hoodie R$350.
Formula 1 partner Barilla launched a month-long dining collaboration on November 3 featuring its limited-edition Gran Ruote pasta, designed to resemble racing-car wheels. Chef Rodrigo Martins created a three-course menu […]
The Duracell Fan Prix is back, this time with a full US tour. Visit a participating Home Depot near you for a chance to drive a racing simulator and set […]
The five-day experience includes an official replica of the Mercedes W17 E Performance, original race suits, helmets and gloves associated with George Russell and Kimi Antonelli, historical memorabilia, racing simulators, […]
Full-size Ayrton Senna Lotus 97T replica, sculptures and miniatures.
Replica of the 2026 McLaren in an outdoor glass structure.