Balmoral’s Grid
Hotel Fenix Gran Melia will take the spirit of the grand prixes to the heart of Madrid with Balmoral's Grid, an experience that combines author cocktails, design, and the aesthetics […]
Free
Hotel Fenix Gran Melia will take the spirit of the grand prixes to the heart of Madrid with Balmoral's Grid, an experience that combines author cocktails, design, and the aesthetics […]
Pompeii’s Madrid flagship becomes an F1 exhibition Thursday Sept. 10–Sunday Sept. 13, with archival F1 photography, historic footage, memorabilia-style presentation, and the new nine-piece official F1 x Pompeii Madrid capsule […]
Virtual TRY ON Racing simulators Gadgets Photobooth On Saturday dj set and party from 17.00 to 19.00 Meet & Greet with the drivers on Thursday (sometime between 3PM-7PM) EDIT: location, […]
The Duracell Fan Prix is back, this time with a full US tour. Visit a participating Home Depot near you for a chance to drive a racing simulator and set […]
Their La Parrilla Gaming Zone runs 10:00–21:00 each day with driving simulators and VR. There’s also a La Tribuna watch party + Hundred Burgers pop-up from 14:00–17:00; the official page […]
The activation includes a 2026 McLaren MCL40 display, genuine/replica MCL36 components, two racing simulators, interactive elements and a McLaren collectible giveaway. Access is free, with free tickets available through the […]
Zuma Madrid on Paseo de la Castellana will have an actual Mercedes-AMG Petronas W17 on display. They're extending the restaurant to 2 a.m. with DJs/live music during the GP weekend.
LEGO and F1 are taking over more than 12,000 square feet of Union Station with a Race Lab where you can build your own LEGO car, a wind tunnel, racing […]
If your kids enjoy virtual racing, head over to WEAVE for a hands-on gaming experience. The Lenovo Gaming Zone on Level 1 features force-feedback racing simulators configured to recreate the […]
A fully immersive experience to enjoy the home Grand Prix™ with huge screens and surround sound, surrounded by other motorsport enthusiasts and with special guests who we'll reveal soon, interacting […]
Get a glimpse into the world of Ferrari in a rare showcase that moves from the high-speed precision of Formula 1 to the timeless romance of Ferrari’s enduring racing heritage. […]
Mickey and friends appear in racing-inspired designs at two temporary airport pop-ups. Visitors can explore racetrack-themed photo opportunities, glow-in-the-dark shirts, tote bags, caps, pins and stickers. This is in a […]