Events

Miami's largest FREE Racing Fan Fest experience. Come out and experience the adrenaline first hand! During Miami Race Week 2026, SWARM is putting fans inside the action with the largest […]

This popup features a sneak peek at the Louis Vuitton trophy, fashion-forward Mercedes branded gear as well as team gear.  Also there is an art exhibit featuring both past and […]

Bord'Elle Boutique Bar perfectly balances the elegance of a European boutique hotel with creative cuisine and high-energy nightlife. To kick off the most anticipated weekend of the year, our Opening […]

Step into the driver’s seat and experience the thrill of Formula 1™ with the TUDOR F1 Simulator, located in front of our TUDOR Boutique!   Designed for precision and realism, […]

From May 14 to 24, step into a world of excellence with a carefully curated selection of 20 unique supercars and hypercars. A rare opportunity for enthusiasts and the curious […]

The GV27 Gilles Villeneuve pop-up boutique will be open from May 14 to 31, 2026, on the Sainte-Catherine level, in front of Tissot, celebrating the legacy of the legendary Quebec […]

The official F1 Hub pop up in Montreal is now open featuring F1 merch from each team as well as collabs from Disney and LEGO.  Also featured is artwork from […]

Dive into a one-of-a-kind experience in the heart of the Urban Park over the long weekend! This daytime activation invites children aged 8 and under to enjoy their first taste […]

Artist Jean-René Douville Tessier will create a mural live, inspired by the elegant and dynamic curves of automotive design. Before your eyes, the artwork will take shape, translating movement, speed, […]

May 19, Red Bull Canada and Fanabox threw a gathering, featuring a Redbull show car, a drinks car, merchandise, mini helmets, signed gear, F1 Kit Kats, and more. This is […]

Get ready for the ultimate racing experience! Here’s what to do during Grand Prix weekend in Montreal: Join us for an adrenaline-filled event that brings the thrill of the racetrack […]