Spain

Professional chess player and FIDE Woman Master Anna Cramling lands in F1 Arcade during Grand Prix week to take on her fans in a challenge where speed and strategy meet. […]

At Barajas Airport T4’s pickup area, Uber has built an F1-style pit-stop installation with a real McLaren Racing car on display; at Callao Metro, the pedestrian tunnel has synchronized lighting, […]

Alpine is sending the A526 F1 car used by Pierre Gasly and Franco Colapinto through Madrid in a convoy with the A290 and A390 from 09:00–18:00. The route includes Atocha […]

Free at Puerta del Sol. It has racing simulators, AI driver-interview experiences, F1 helmets and race suits, and a detailed MADRING model. There's also the Madring Tech Summit, with Marc […]

Hotel Fenix Gran Melia will take the spirit of the grand prixes to the heart of Madrid with Balmoral's Grid, an experience that combines author cocktails, design, and the aesthetics […]

Pompeii’s Madrid flagship becomes an F1 exhibition Thursday Sept. 10–Sunday Sept. 13, with archival F1 photography, historic footage, memorabilia-style presentation, and the new nine-piece official F1 x Pompeii Madrid capsule […]

It’s a Mercedes-themed pop-up built around Toto Wolff/strategy, with blitz chess, timed challenges, prizes including Mercedes merchandise and customized chess sets, plus themed food/drinks. The organized activities run 18:00–22:00 Thursday […]

Aston Martin/Glenfiddich activation with cocktails and BATAK/reflex-testing challenges.

The entire Real Casa de Correos façade gets an F1/Madrid audiovisual projection culminating in a GP countdown. Four shows nightly at 22:00, 22:30, 23:00 and 23:30