Exclusive Merchandise: Special Mastercard x McLaren gear available only at this physical location. AI Photo Booth: An interactive booth to generate a personalized digital photo of yourself as a team […]
Matik Studios (independent of F1, Madring, or the F1 teams) is bringing 11 frames for the 11 teams in F1 to their photobooth.
Atlassian Williams F1 Team is taking over Commando Velazquez from September 7-13. On September 12 and 13, they will have a special bootcamps at 10:05 nad 11:15, Bike at 12:10, […]
The Atlassian Williams F1 Team Fan Zone presented by Kraken touches down in Madrid for the first time, giving Spanish fans the chance to catch a glimpse of hometown hero […]
A series of motorsport/Jarama historical photo installations plus an official F1 car displayed on Calle Serrano
The Audi store is doing an activation where you can do 3 activities: an AI photobooth that takes your portrait and put you in an Audi F1 race suit, a […]
Pull&Bear is doing a popup Disney F1 store with merch and a F1 showcar with Disney logos on it. Nothing too exciting but another chance to see another F1 showcar.
Celebrate the launch of Fifty5 alongside Carlos Sainz for an exclusive meet & greet. Customers who purchase an item from the Team Fifty5 Collection from the store will receive priority […]
Roldán Rodríguez - former GP2 and F3000 driver and F1® television commentator for over ten years - will be at F1® Arcade to record his podcast 'Cortito y al pie' […]
Official team helmet and race-suit memorabilia in the lobby, limited-edition Oracle Red Bull Racing merch in the Rock Shop, a Scalextric circuit, Red Bull race-week cocktails and themed décor.
Aston Martin-branded VR driving experience plus reflex, precision and strategy challenges. Admission is free and first-come-first-served; advance registration gives a VIP priority-access pass.
Come to their showcase of their history in motorsport, meet the Audi R26 and other models that have marked their trajectory. You could win 2 tickets to live the entire […]