Official team helmet and race-suit memorabilia in the lobby, limited-edition Oracle Red Bull Racing merch in the Rock Shop, a Scalextric circuit, Red Bull race-week cocktails and themed décor.
At Barajas Airport T4’s pickup area, Uber has built an F1-style pit-stop installation with a real McLaren Racing car on display; at Callao Metro, the pedestrian tunnel has synchronized lighting, […]
Exclusive Merchandise: Special Mastercard x McLaren gear available only at this physical location. AI Photo Booth: An interactive booth to generate a personalized digital photo of yourself as a team […]
Matik Studios (independent of F1, Madring, or the F1 teams) is bringing 11 frames for the 11 teams in F1 to their photobooth.
Atlassian Williams F1 Team is taking over Commando Velazquez from September 7-13. On September 12 and 13, they will have a special bootcamps at 10:05 nad 11:15, Bike at 12:10, […]
The Atlassian Williams F1 Team Fan Zone presented by Kraken touches down in Madrid for the first time, giving Spanish fans the chance to catch a glimpse of hometown hero […]
A series of motorsport/Jarama historical photo installations plus an official F1 car displayed on Calle Serrano
The Audi store is doing an activation where you can do 3 activities: an AI photobooth that takes your portrait and put you in an Audi F1 race suit, a […]
Pull&Bear is doing a popup Disney F1 store with merch and a F1 showcar with Disney logos on it. Nothing too exciting but another chance to see another F1 showcar.
Aston Martin-branded VR driving experience plus reflex, precision and strategy challenges. Admission is free and first-come-first-served; advance registration gives a VIP priority-access pass.
Come to their showcase of their history in motorsport, meet the Audi R26 and other models that have marked their trajectory. You could win 2 tickets to live the entire […]
Free and open to everyone. You can interact with voice/AI experiences, including buying things using your voice, negotiating with an AI agent, plus F1-specific experiences. RSVP apparently unlocks a VIP […]
Alpine is sending the A526 F1 car used by Pierre Gasly and Franco Colapinto through Madrid in a convoy with the A290 and A390 from 09:00–18:00. The route includes Atocha […]
Free at Puerta del Sol. It has racing simulators, AI driver-interview experiences, F1 helmets and race suits, and a detailed MADRING model. There's also the Madring Tech Summit, with Marc […]
The event will feature a live panel + Q&A hosted by Melissa Jiménez with Oracle Red Bull Racing team principal/CEO Laurent Mekies and Red Bull athlete/former F2 driver Pepe Martí, […]
Hotel Fenix Gran Melia will take the spirit of the grand prixes to the heart of Madrid with Balmoral's Grid, an experience that combines author cocktails, design, and the aesthetics […]
Pompeii’s Madrid flagship becomes an F1 exhibition Thursday Sept. 10–Sunday Sept. 13, with archival F1 photography, historic footage, memorabilia-style presentation, and the new nine-piece official F1 x Pompeii Madrid capsule […]
Virtual TRY ON Racing simulators Gadgets Photobooth On Saturday dj set and party from 17.00 to 19.00 Meet & Greet with the drivers on Thursday (sometime between 3PM-7PM) EDIT: location, […]
It’s a Mercedes-themed pop-up built around Toto Wolff/strategy, with blitz chess, timed challenges, prizes including Mercedes merchandise and customized chess sets, plus themed food/drinks. The organized activities run 18:00–22:00 Thursday […]
Aston Martin/Glenfiddich activation with cocktails and BATAK/reflex-testing challenges.
Pedro De La Rosa will be at F1 Arcade Madrid opening trading cards with @davileti9. And yes...you can meet him in person.
The entire Real Casa de Correos façade gets an F1/Madrid audiovisual projection culminating in a GP countdown. Four shows nightly at 22:00, 22:30, 23:00 and 23:30