Heineken House of F1 Interlagos
The House of F1 structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the […]
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The House of F1 structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the […]
Formula 1 partner Barilla launched a month-long dining collaboration on November 3 featuring its limited-edition Gran Ruote pasta, designed to resemble racing-car wheels. Chef Rodrigo Martins created a three-course menu […]
Full-size Ayrton Senna Lotus 97T replica, sculptures and miniatures.
American Express has opened a temporary Formula 1-inspired listening café featuring specialty coffees, a custom Amex beverage, snacks, DJ music and motorsport-themed surroundings.
The House of Heineken structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the […]
Official Interlagos-inspired clothing and collectibles. Purchase bonuses: keychains R$52, three-pin sets R$75, caps R$180, shirts from R$180, hoodie R$350.
The five-day experience includes an official replica of the Mercedes W17 E Performance, original race suits, helmets and gloves associated with George Russell and Kimi Antonelli, historical memorabilia, racing simulators, […]
Replica of the 2026 McLaren in an outdoor glass structure.
Heineken is also transforming its existing Parque Villa-Lobos venue into a dedicated Formula 1 destination during the São Paulo Grand Prix. Live Formula 1 race broadcasts on large screens. DJ […]
The event features podium-inspired photo opportunities, racing-themed visuals, Formula 1-inspired installations and international DJ performances. Music lineup: Paloma, Notre Dame, Saraga and others on November 6; Jack-E, Atkö, Antonio Oliva […]
Consumers who purchase R$30 or more worth of Heineken 0.0 at participating retail stores will have the chance to win an exclusive Formula 1 glass. The promotion includes supermarkets and […]
A temporary immersive exhibition celebrating Brazilian driver Rafael Câmara's Formula 1 debut with Haas. The exhibition features career memorabilia, racing helmets, trophies and interactive displays documenting his progression from karting […]