All Day

Heineken House of F1 Interlagos

Atacadão - Interlagos Av. Miguel Yunes, 50 - Usina Piratininga, São Paulo

The House of F1 structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the […]

Free
Ongoing

McLaren Mastercard F1 Team × Casa Mastercard

Shopping Vautier Premium R. Tiers, 184 - Brás, São Paulo

This temporary McLaren experience combines professional racing simulators, a full-size F1 replica car, a 360-degree photo booth, AI-powered racing-suit photos, and displays of Lando Norris and Oscar Piastri racing equipment. […]

Free

American Express × The Coffee Stop

Theatro B32 Av. Brig. Faria Lima, 3732 - Itaim Bibi, São Paulo

American Express has opened a temporary Formula 1-inspired listening café featuring specialty coffees, a custom Amex beverage, snacks, DJ music and motorsport-themed surroundings.

Free

Cadillac F1 replica at Shopping Iguatemi

Iguatemi Shopping Av. Brig. Faria Lima, 2232 - Jardim Paulistano, São Paulo

Official Cadillac F1 show car/photo opportunity.

Free

Heineken House of F1 Peg Pese

Peg Pese Av. Interlagos, 5220 - Interlagos, São Paulo

The House of Heineken structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the […]

Free

Official GPSP 2026 store

Shopping Market Place v. Dr. Chucri Zaidan, 902 - Vila Cordeiro, São Paulo - SP

Official Interlagos-inspired clothing and collectibles. Purchase bonuses: keychains R$52, three-pin sets R$75, caps R$180, shirts from R$180, hoodie R$350.