All Day

AutoMotor Experience: São Paulo

Shopping Vila Olímpia R. Olimpíadas, 360, Vila Olímpia, São Paulo

This immersive exhibition covers more than five decades of Formula 1 and Brazilian motorsport history. Presented by journalist Reginaldo Leme, the six-room experience includes historic helmets, original racing uniforms, trophies, […]

$18

Heineken House of F1 Interlagos

Atacadão - Interlagos Av. Miguel Yunes, 50 - Usina Piratininga, São Paulo

The House of F1 structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the […]

Free

Barilla × TEMPO by Porsche: F1-inspired dining experience

TEMPO by Porsche Rua Maria Carolina, 624 - Loja Térreo - Pinheiros, São Paulo - SP

Formula 1 partner Barilla launched a month-long dining collaboration on November 3 featuring its limited-edition Gran Ruote pasta, designed to resemble racing-car wheels. Chef Rodrigo Martins created a three-course menu […]

$40

Duracell Fan Prix 2026 – California

The Duracell  Fan Prix is back, this time with a full US tour.  Visit a participating Home Depot near you for a chance to drive a racing simulator and set […]

Free

Arte, Velocidade e Memória

Wyndham Sao Paulo Ibirapuera Convention Plaza Hotel Av. Ibirapuera, 2927 - Indianópolis, São Paulo - SP

Full-size Ayrton Senna Lotus 97T replica, sculptures and miniatures.

Free
Ongoing

F1 The Exhibition: Munich

Pineapple Park München Paketposthalle, Neuhausen-Nymphenburg, München

An immersive experience that takes you on a journey through the world of Formula 1 Packed with extensive contributions from F1’s greatest teams and drivers, the exhibition lifts the curtain […]

$29

LEGO® Experience the Thrill

Suntec City 3 Temasek Blvd

If your kids love building blocks, head to Suntec City where families can participate in hands-on building challenges, complete interactive speed-themed tasks, and redeem exclusive LEGO® rewards. The centerpiece is […]

Free

American Express × The Coffee Stop

Theatro B32 Av. Brig. Faria Lima, 3732 - Itaim Bibi, São Paulo

American Express has opened a temporary Formula 1-inspired listening café featuring specialty coffees, a custom Amex beverage, snacks, DJ music and motorsport-themed surroundings.

Free

Heineken House of F1 Peg Pese

Peg Pese Av. Interlagos, 5220 - Interlagos, São Paulo

The House of Heineken structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the […]

Free

Official GPSP 2026 store

Shopping Market Place v. Dr. Chucri Zaidan, 902 - Vila Cordeiro, São Paulo - SP

Official Interlagos-inspired clothing and collectibles. Purchase bonuses: keychains R$52, three-pin sets R$75, caps R$180, shirts from R$180, hoodie R$350.

Mercedes-AMG PETRONAS F1 Team × Nubank House

Parque Mirante Nubank Parque, Edificio Garagem - R. Padre Antônio Tomás, 72 - Portão C1 - Água Branca, São Paulo

The five-day experience includes an official replica of the Mercedes W17 E Performance, original race suits, helmets and gloves associated with George Russell and Kimi Antonelli, historical memorabilia, racing simulators, […]

Free

Porto Bank × McLaren display

Parque Ibirapuera Av. Pedro Álvares Cabral, s/n - Vila Mariana, São Paulo - SP

Replica of the 2026 McLaren in an outdoor glass structure.

Free

Heineken House: Formula 1 São Paulo GP Experience

HEINEKEN House Parque Villa-Lobos - Av. Prof. Fonseca Rodrigues, 2001 - Alto de Pinheiros, São Paulo - SP

Heineken is also transforming its existing Parque Villa-Lobos venue into a dedicated Formula 1 destination during the São Paulo Grand Prix. Live Formula 1 race broadcasts on large screens. DJ […]

Free

Heineken sampling and promotional glass

Consumers who purchase R$30 or more worth of Heineken 0.0 at participating retail stores will have the chance to win an exclusive Formula 1 glass. The promotion includes supermarkets and […]

$6

Casa Bradesco × Rafael Câmara F1 Exhibition

Casa Bradesco Alameda Rio Claro, 190 - Bela Vista, São Paulo - SP

A temporary immersive exhibition celebrating Brazilian driver Rafael Câmara's Formula 1 debut with Haas. The exhibition features career memorabilia, racing helmets, trophies and interactive displays documenting his progression from karting […]

Free

Ferrari Boutique at Bellagio

Bellagio Hotel & Casino 3600 S Las Vegas Blvd, Las Vegas

Ferrari loyalists can explore a range of exclusive items that can only be found inside Bellagio. Bringing its distinctive glamour and style to the Las Vegas Grand Prix, Ferrari’s boutique […]

Free