All Day

AutoMotor Experience: São Paulo

Shopping Vila Olímpia R. Olimpíadas, 360, Vila Olímpia, São Paulo

This immersive exhibition covers more than five decades of Formula 1 and Brazilian motorsport history. Presented by journalist Reginaldo Leme, the six-room experience includes historic helmets, original racing uniforms, trophies, […]

$18

Heineken House of F1 Interlagos

Atacadão - Interlagos Av. Miguel Yunes, 50 - Usina Piratininga, São Paulo

The House of F1 structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the […]

Free

Barilla × TEMPO by Porsche: F1-inspired dining experience

TEMPO by Porsche Rua Maria Carolina, 624 - Loja Térreo - Pinheiros, São Paulo - SP

Formula 1 partner Barilla launched a month-long dining collaboration on November 3 featuring its limited-edition Gran Ruote pasta, designed to resemble racing-car wheels. Chef Rodrigo Martins created a three-course menu […]

$40
Ongoing

F1 The Exhibition: Munich

Pineapple Park München Paketposthalle, Neuhausen-Nymphenburg, München

An immersive experience that takes you on a journey through the world of Formula 1 Packed with extensive contributions from F1’s greatest teams and drivers, the exhibition lifts the curtain […]

$29

LEGO® Experience the Thrill

Suntec City 3 Temasek Blvd

If your kids love building blocks, head to Suntec City where families can participate in hands-on building challenges, complete interactive speed-themed tasks, and redeem exclusive LEGO® rewards. The centerpiece is […]

Free

Telcel × Motorola — F1 Simulator Challenge

Telcel Plaza Carso C. Lago Zurich 245-Local A-19, Amp Granada, Miguel Hidalgo, Ciudad de México

Visitors can try racing simulators and, if eligible, compete for tickets to the 2026 Mexico City Grand Prix. Simulator access is open to the public. Purchasing an eligible Motorola smartphone […]

Free

McLaren Mastercard F1 Team × Casa Mastercard

Shopping Vautier Premium R. Tiers, 184 - Brás, São Paulo

This temporary McLaren experience combines professional racing simulators, a full-size F1 replica car, a 360-degree photo booth, AI-powered racing-suit photos, and displays of Lando Norris and Oscar Piastri racing equipment. […]

Free

American Express × The Coffee Stop

Theatro B32 Av. Brig. Faria Lima, 3732 - Itaim Bibi, São Paulo

American Express has opened a temporary Formula 1-inspired listening café featuring specialty coffees, a custom Amex beverage, snacks, DJ music and motorsport-themed surroundings.

Free

Heineken House of F1 Peg Pese

Peg Pese Av. Interlagos, 5220 - Interlagos, São Paulo

The House of Heineken structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the […]

Free

Official GPSP 2026 store

Shopping Market Place v. Dr. Chucri Zaidan, 902 - Vila Cordeiro, São Paulo - SP

Official Interlagos-inspired clothing and collectibles. Purchase bonuses: keychains R$52, three-pin sets R$75, caps R$180, shirts from R$180, hoodie R$350.