All Day

AutoMotor Experience: São Paulo

Shopping Vila Olímpia R. Olimpíadas, 360, Vila Olímpia, São Paulo

This immersive exhibition covers more than five decades of Formula 1 and Brazilian motorsport history. Presented by journalist Reginaldo Leme, the six-room experience includes historic helmets, original racing uniforms, trophies, […]

$18

Monster Energy × Lando Norris — LN4 Pop-Up

Gallery CDMX Av. Pdte. Masaryk 407-Loc 02-A, Polanco, Polanco III Secc, Miguel Hidalgo, Ciudad de México

Monster Energy is bringing a limited-time experience celebrating Lando Norris and its LN4 Zero Sugar Yuzu Melon drink to Mexico City. The official announcement promises special items connected to Norris, […]

Free

Heineken Grid 0.0: São Paulo Tour

KGV Kart Center Av. Pres. Kenedy, 2463, Remédios, Osasco, SP

Heineken has introduced Grid 0.0, a touring Formula 1 activation featuring remote-controlled racing cars driven using first-person-view headsets. Admission: Participation requires purchasing a Heineken beverage at the participating venue. Participants […]

Free

Duracell Fan Prix 2026 – Arizona

The Duracell  Fan Prix is back, this time with a full US tour.  Visit a participating Home Depot near you for a chance to drive a racing simulator and set […]

Free
Ongoing

F1 The Exhibition: Munich

Pineapple Park München Paketposthalle, Neuhausen-Nymphenburg, München

An immersive experience that takes you on a journey through the world of Formula 1 Packed with extensive contributions from F1’s greatest teams and drivers, the exhibition lifts the curtain […]

$29

LEGO® Experience the Thrill

Suntec City 3 Temasek Blvd

If your kids love building blocks, head to Suntec City where families can participate in hands-on building challenges, complete interactive speed-themed tasks, and redeem exclusive LEGO® rewards. The centerpiece is […]

Free

Telcel × Motorola — F1 Simulator Challenge

Telcel Plaza Carso C. Lago Zurich 245-Local A-19, Amp Granada, Miguel Hidalgo, Ciudad de México

Visitors can try racing simulators and, if eligible, compete for tickets to the 2026 Mexico City Grand Prix. Simulator access is open to the public. Purchasing an eligible Motorola smartphone […]

Free

Disney × Formula 1 Día de Muertos Pop-Up

Liverpool de San Ángel, Centro comercial Perisur, Coyoacán, Periferico Sur 4690, Jardines del Pedregal, Coyoacán, Ciudad de México

Disney and Formula 1 have launched a temporary Fuel the Magic experience celebrating Día de Muertos. The central attraction is an F1-style show car decorated with orange cempasúchil (marigold) flowers, […]

Free

F1 Hub Mexico City + Jenson Button Meet and Greet

Av. Pdte. Masaryk 29-9th Floor Av. Pdte. Masaryk 29-9th Floor, Polanco, Polanco V Secc, Miguel Hidalgo, Ciudad de México

Formula 1 has opened an official temporary retail experience featuring: Official 2026 F1 team merchandise. Exclusive Mexico City Grand Prix collection. Disney × F1 merchandise. Disney Pixar's Cars × F1 […]

Free

McLaren Mastercard F1 Team × Casa Mastercard

Shopping Vautier Premium R. Tiers, 184 - Brás, São Paulo

This temporary McLaren experience combines professional racing simulators, a full-size F1 replica car, a 360-degree photo booth, AI-powered racing-suit photos, and displays of Lando Norris and Oscar Piastri racing equipment. […]

Free

American Express × The Coffee Stop

Theatro B32 Av. Brig. Faria Lima, 3732 - Itaim Bibi, São Paulo

American Express has opened a temporary Formula 1-inspired listening café featuring specialty coffees, a custom Amex beverage, snacks, DJ music and motorsport-themed surroundings.

Free

Mercedes × Nubank show car

São Paulo/Congonhas–Deputado Freitas Nobre Airport Av. Washington Luís, s/n - Campo Belo, São Paulo

An official W17 replica is displayed at Congonhas Airport, in the ground-floor departures hall near the stairs to boarding.

Free

Tommy Hilfiger × Cadillac F1 Team — Polanco Pop-Up

El Palacio de Hierro Polanco Av Moliere 222, Polanco, Polanco II Secc, Miguel Hidalgo, Ciudad de México

The pop-up features the official Tommy Hilfiger × Cadillac F1 apparel collection. Additionally, Tommy Hilfiger's F1 Scratch & Win runs through November 1, or until prizes run out, at six […]

Cadillac F1 replica at Shopping Iguatemi

Iguatemi Shopping Av. Brig. Faria Lima, 2232 - Jardim Paulistano, São Paulo

Official Cadillac F1 show car/photo opportunity.

Free