Your taste of the paddock PRESENTED BY GLENFIDDICH IN ASSOCIATION WITH COINPAYMENTS After Dark brings together skyline views, good company and a more intimate side of race week at the Aston Martin Residences. Set on the Level 55 pool deck, this is an evening built around atmosphere, conversation and the kind of moments that stay […]
Shift into high gear May 2-3 at the Google Store (lower level Aventura Mall) for a free McLaren Racing experience powered by Google Gemini! Snap pics in the Gemini Photobooth with custom race-day filters & score surprise swag. Don't miss out!
Cadillac is taking over Jungle Plaza with racing simulators, car displays, team merchandise, live DJ performances, local Miami food and art vendors, Jim Beam cocktail bar, sprint and qualifying live on apple TV, a Saturday night headline performance and a special appearance by Checo Perez on Saturday. Event is free, but please RSVP.
Your way to stay late IN PARTNERSHIP WITH CELSIUS When race week turns up, this is where it lands. The Afterparty with Celsius brings the crowd to Palm Tree Club for a late-night moment overlooking Biscayne Bay. Headlined by The Martinez Brothers, expect house tunes, heavy beats and the kind of atmosphere only Miami can […]
This popup features a sneak peek at the Louis Vuitton trophy, fashion-forward Mercedes branded gear as well as team gear. Also there is an art exhibit featuring both past and present drivers (mainly Mercedes but I saw a picture of a Lando painting as well. There is rumor that cars will be coming for display […]
Bord'Elle Boutique Bar perfectly balances the elegance of a European boutique hotel with creative cuisine and high-energy nightlife. To kick off the most anticipated weekend of the year, our Opening Party sets the stage with world-class burlesque and aerial shows, all set against the glamorous, Gatsby-style ambiance of that unforgettable naughty-and-nice era.
Step into the driver’s seat and experience the thrill of Formula 1™ with the TUDOR F1 Simulator, located in front of our TUDOR Boutique! Designed for precision and realism, this immersive activation brings the consumer closer to the world of high-performance racing through cutting-edge simulation technology and a premium, fully curated experience.
From May 14 to 24, step into a world of excellence with a carefully curated selection of 20 unique supercars and hypercars. A rare opportunity for enthusiasts and the curious alike to admire extraordinary vehicles up close cars that are usually out of reach for the general public. You’re invited to vote for your […]
The GV27 Gilles Villeneuve pop-up boutique will be open from May 14 to 31, 2026, on the Sainte-Catherine level, in front of Tissot, celebrating the legacy of the legendary Quebec racing driver. Discover a timeless collection of GV27 apparel and accessories, inspired by Gilles Villeneuve’s iconic career, and pay tribute to one of Quebec’s greatest […]
Dive into a one-of-a-kind experience in the heart of the Urban Park over the long weekend! This daytime activation invites children aged 8 and under to enjoy their first taste of racing on a mini circuit inspired by the Grand Prix. Behind the wheel of miniature electric vehicles that echo the elegance of luxury […]
Artist Jean-René Douville Tessier will create a mural live, inspired by the elegant and dynamic curves of automotive design. Before your eyes, the artwork will take shape, translating movement, speed, and aesthetics into a captivating visual language. Experience the creative process in real time in an immersive and inspiring setting.