Miami's largest FREE Racing Fan Fest experience. Come out and experience the adrenaline first hand! During Miami Race Week 2026, SWARM is putting fans inside the action with the largest off track fan experience. 4 Adrenaline filled days featuring immersive activations, fun sponsors, curated pop ups and performances all at The Wynwood Marketplace 🗓️April 30th […]
A retail activation at Aventura Mall brings Formula 1 culture into a public-facing experience centered on fashion and motorsport. Taking place Thursday, April 30, the BOSS x Aston Martin pop-up at Center Court features a live Q&A with Formula 1 driver Fernando Alonso, offering attendees insight into his career and perspective on the sport. Hosted […]
This is part of the launch of Susie's memoir DRIVEN. She wrote this book with her brother meant looking back at every turn and every hurdle. These evenings are a chance to go deeper into those stories — the highs, the setbacks and everything in between — and to share them with their fans in person. […]
Esses, Visa, and Cash App are taking over Miami’s Riverside neighborhood for a block party, car show, and celebration. On Thursday, April 30th, Esses, Visa, and Cash App, alongside Carol City Native Artist Mark Delmont, are taking over Miami’s Riverside neighborhood for a block party, car show, and celebration of everything that makes South Florida […]
Please join The Female Quotient and F1 ACADEMY™ in the FQ Lounge™ @ Miami Grand Prix as we celebrate the unstoppable force of women driving progress forward, both on and off the track. From breaking barriers in motorsports to accelerating change in business, this is a moment to fuel the future of inclusivity, visibility, and […]
Your taste of the paddock PRESENTED BY GLENFIDDICH IN ASSOCIATION WITH COINPAYMENTS After Dark brings together skyline views, good company and a more intimate side of race week at the Aston Martin Residences. Set on the Level 55 pool deck, this is an evening built around atmosphere, conversation and the kind of moments that stay […]
Shift into high gear May 2-3 at the Google Store (lower level Aventura Mall) for a free McLaren Racing experience powered by Google Gemini! Snap pics in the Gemini Photobooth with custom race-day filters & score surprise swag. Don't miss out!
Cadillac is taking over Jungle Plaza with racing simulators, car displays, team merchandise, live DJ performances, local Miami food and art vendors, Jim Beam cocktail bar, sprint and qualifying live on apple TV, a Saturday night headline performance and a special appearance by Checo Perez on Saturday. Event is free, but please RSVP.
Your way to stay late IN PARTNERSHIP WITH CELSIUS When race week turns up, this is where it lands. The Afterparty with Celsius brings the crowd to Palm Tree Club for a late-night moment overlooking Biscayne Bay. Headlined by The Martinez Brothers, expect house tunes, heavy beats and the kind of atmosphere only Miami can […]
This popup features a sneak peek at the Louis Vuitton trophy, fashion-forward Mercedes branded gear as well as team gear. Also there is an art exhibit featuring both past and present drivers (mainly Mercedes but I saw a picture of a Lando painting as well. There is rumor that cars will be coming for display […]
Bord'Elle Boutique Bar perfectly balances the elegance of a European boutique hotel with creative cuisine and high-energy nightlife. To kick off the most anticipated weekend of the year, our Opening Party sets the stage with world-class burlesque and aerial shows, all set against the glamorous, Gatsby-style ambiance of that unforgettable naughty-and-nice era.
Step into the driver’s seat and experience the thrill of Formula 1™ with the TUDOR F1 Simulator, located in front of our TUDOR Boutique! Designed for precision and realism, this immersive activation brings the consumer closer to the world of high-performance racing through cutting-edge simulation technology and a premium, fully curated experience.