The Audi store is doing an activation where you can do 3 activities: an AI photobooth that takes your portrait and put you in an Audi F1 race suit, a timed light reaction test, and a random locker key choice that allows you to win different prizes - we got a sticker set, but there […]
Pull&Bear is doing a popup Disney F1 store with merch and a F1 showcar with Disney logos on it. Nothing too exciting but another chance to see another F1 showcar.
Celebrate the launch of Fifty5 alongside Carlos Sainz for an exclusive meet & greet. Customers who purchase an item from the Team Fifty5 Collection from the store will receive priority access to the meet-and-greet with Carlos (limited to 10o customers). Customers who do not purchase may attend on a first-come, first-served basis; however, access to […]
Roldán Rodríguez - former GP2 and F3000 driver and F1® television commentator for over ten years - will be at F1® Arcade to record his podcast 'Cortito y al pie' live, accompanied by Fabio Marchi, Javier Rubio, Miguel Portillo, Diego Mejia and Carlos Miquel. And yes: you'll hear it live and before anyone else. But […]
Official team helmet and race-suit memorabilia in the lobby, limited-edition Oracle Red Bull Racing merch in the Rock Shop, a Scalextric circuit, Red Bull race-week cocktails and themed décor.
Aston Martin-branded VR driving experience plus reflex, precision and strategy challenges. Admission is free and first-come-first-served; advance registration gives a VIP priority-access pass.
Come to their showcase of their history in motorsport, meet the Audi R26 and other models that have marked their trajectory. You could win 2 tickets to live the entire race weekend at Madring Circuit.
Free and open to everyone. You can interact with voice/AI experiences, including buying things using your voice, negotiating with an AI agent, plus F1-specific experiences. RSVP apparently unlocks a VIP surprise.
Meet the F2 and F3 drivers Nikola Tsolov, Noel Leon, Theophile Nael, Ugo Ugochukwu, Ernesto Rivera. For everyone who buys a session, Campos will draw a chance to have one of the drivers as a coach and compete against their time. 10+ winners here. Discover exclusive apparel, and win VIP tickets to the F1 Arcade […]
Professional chess player and FIDE Woman Master Anna Cramling lands in F1 Arcade during Grand Prix week to take on her fans in a challenge where speed and strategy meet. The mission is simple: race in our F1 racing simulators and earn your place to face Anna in a rapid chess match. Only the drivers […]
At Barajas Airport T4’s pickup area, Uber has built an F1-style pit-stop installation with a real McLaren Racing car on display; at Callao Metro, the pedestrian tunnel has synchronized lighting, engine audio and lenticular panels that transform an Uber into a McLaren as you walk through. Papaya-liveried Uber vehicles are also circulating around Madrid, and […]
Alpine is sending the A526 F1 car used by Pierre Gasly and Franco Colapinto through Madrid in a convoy with the A290 and A390 from 09:00–18:00. The route includes Atocha → Cibeles → Puerta de Alcalá → Ventas → Nuevos Ministerios → Plaza Castilla and other central streets. Alpine will then display the A526 + […]