Heineken is also transforming its existing Parque Villa-Lobos venue into a dedicated Formula 1 destination during the São Paulo Grand Prix. Live Formula 1 race broadcasts on large screens. DJ performances and music programming. Dedicated lounge and social spaces. Heineken 0.0 sampling. Purchase-linked merchandise giveaways and promotional experiences.
The event features podium-inspired photo opportunities, racing-themed visuals, Formula 1-inspired installations and international DJ performances. Music lineup: Paloma, Notre Dame, Saraga and others on November 6; Jack-E, Atkö, Antonio Oliva and others on November 7.
Consumers who purchase R$30 or more worth of Heineken 0.0 at participating retail stores will have the chance to win an exclusive Formula 1 glass. The promotion includes supermarkets and wholesalers from chains such as Assaí, Atacadão, Carrefour, Pão de Açúcar, Mambo, Peg Pese, and Roldão, among others. At convenience stores in gas stations, the […]
A temporary immersive exhibition celebrating Brazilian driver Rafael Câmara's Formula 1 debut with Haas. The exhibition features career memorabilia, racing helmets, trophies and interactive displays documenting his progression from karting to Formula 1.
New Collaborations: Etai LA – Los Angeles-based Etai LA will bring a collection of specialty pieces to the F1 HUB in Las Vegas, including 3D-printed items and select designs created in collaboration with artist Felipe Pantone. The Etai LA x Felipe Pantone collection will feature a hoodie and T-shirt. Greg Yuna – American jewelry brand […]
Ferrari loyalists can explore a range of exclusive items that can only be found inside Bellagio. Bringing its distinctive glamour and style to the Las Vegas Grand Prix, Ferrari’s boutique features special fashion items and one-of-one clothing only available during race weekend. The boutique is open daily 10 a.m. - 7 p.m. Rumors are that […]
F1-inspired digital art across the hotel lobby
Photo opportunity with various race cars from a private collection.
The Duracell Fan Prix is back, this time with a full US tour. Visit a participating Home Depot near you for a chance to drive a racing simulator and set a fast lap and win exclusive prizes such as team merchandise. November 16, 2026: 7881 W TROPICAL PARKWAY, LAS VEGAS, NV November 17, 2026: 4750 […]
Fans can get up close to an official TGR Haas F1 Team race car and exclusive memorabilia during a weeklong display at The Cosmopolitan, November 16-22. Located on Level 2 of the Chelsea Tower and accessible around the clock, the display will offer photo and video opportunities to capture the moment. A special Haas Team […]
Racing helmets transformed into artwork by Las Vegas artists
Every day the store will be giving a F1 related item away, generally T-Mobile branded or McLaren branded. Be there when McLaren F1 Team driver Lando Norris drops by our Las Vegas Signature Store, likely on a Tuesday at 3:30PM. Note, historically he does not sign things but will take a photo.