The Duracell Fan Prix is back, this time with a full US tour. Visit a participating Home Depot near you for a chance to drive a racing simulator and set a fast lap and win exclusive prizes such as team merchandise. October 31, 2026 3609 E THOMAS RD PHOENIX, AZ November 1, 2026 1489 N […]
Official Cadillac F1 show car/photo opportunity.
An F1-themed cultural experience featuring: - Ten sculptural racing helmets created in collaboration with Uriarte Talavera. - A Día de Muertos art installation. - Live screening of the Mexico City Grand Prix. - Special food and hospitality experiences.
The House of F1 structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the activation combines product displays and visual elements linked to the sport, bringing references from the racetracks into the store and connecting the fans' passion to […]
The House of Heineken structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the activation combines product displays and visual elements linked to the sport, bringing references from the racetracks into the store and connecting the fans' passion to […]
Official Interlagos-inspired clothing and collectibles. Purchase bonuses: keychains R$52, three-pin sets R$75, caps R$180, shirts from R$180, hoodie R$350.
Formula 1 partner Barilla launched a month-long dining collaboration on November 3 featuring its limited-edition Gran Ruote pasta, designed to resemble racing-car wheels. Chef Rodrigo Martins created a three-course menu combining Italian cuisine, automotive design and motorsport themes. It is a restaurant collaboration rather than a car exhibition or driver appearance.
The Duracell Fan Prix is back, this time with a full US tour. Visit a participating Home Depot near you for a chance to drive a racing simulator and set a fast lap and win exclusive prizes such as team merchandise. November 4, 2026 3555 SPORTS ARENA BLVD SAN DIEGO, CA November 5, 2026 4255 […]
The five-day experience includes an official replica of the Mercedes W17 E Performance, original race suits, helmets and gloves associated with George Russell and Kimi Antonelli, historical memorabilia, racing simulators, pit-stop challenges and an Adidas merchandise pop-up. Admission: Free, exclusively for Nubank customers. Advance reservations are now fully booked, but the official event website confirms […]
Full-size Ayrton Senna Lotus 97T replica, sculptures and miniatures.
Replica of the 2026 McLaren in an outdoor glass structure.
Heineken is also transforming its existing Parque Villa-Lobos venue into a dedicated Formula 1 destination during the São Paulo Grand Prix. Live Formula 1 race broadcasts on large screens. DJ performances and music programming. Dedicated lounge and social spaces. Heineken 0.0 sampling. Purchase-linked merchandise giveaways and promotional experiences.