Designed for all ages, INNERDRIVE: The Performance Circuit blends sports, interactive storytelling, and gamification to showcase what drives athletes under pressure. Families can explore interactive exhibits detailing athletic training techniques before taking part in a 6-sector performance challenge. Kids can also collect physical passport stamps across both locations as part of a digital race-week city […]
Miniso has set up a dedicated Disney × F1 retail pop-up with Mickey racing merchandise, F1-style plush cars, accessories and themed photo opportunities.
PUMA Malaysia has announced a proper race-week activation at Pavilion Kuala Lumpur from September 29–October 4 called House of Speed, part of its “We Own The Week” campaign. It includes a racing simulator, speed/reaction challenges, interactive stations, PUMA motorsport collections and licensed Scuderia Ferrari HP and McLaren Mastercard F1 Team merchandise. Visitors who complete challenges […]
Families can get an up-close look at the Audi R26 F1 show car (featuring a special Singapore edition livery from 8 October) and test their reflexes in immersive racing challenges. The Audi R26 F1 show car appears on September 29, followed by the new Audi RS 5 unveiling October 1; the R26 returns on October […]
Come meet Revolut Audi across Germany to see the Audi R26 show car up close, win branded merch, and exclusive prizes.
Ferrari F1 show car, race simulators, pit-stop challenge, reflex test, Ray-Ban/Ferrari collection and an appearance by Charles Leclerc. Charles is now reported for a live stage appearance at 5:00 PM on October 7. This is not being presented as an open meet-and-greet. The pop up will be closed from 2PM-6PM during this appearance. This will […]
VISA, TUDOR and HUGO come together again this year for a race-season activation at ION Orchard from 1 to 11 October. Unlock an exclusive Lifestyle Pack with exclusive brand privileges, redeemable via the ION Orchard mobile app at our B1 or L4 Concierge Counter. Simply qualify with any of the following: ● Sporting your favourite […]
Step into an immersive Tommy Hilfiger x Cadillac Formula 1 pop-up to get closer to the action than ever with a series of interactive experiences, including a first-of-its-kind Cadillac Formula 1 driver suit gallery, race reflex game, speed tap show down, car simulator and photobooth, alongside a curated selection of exclusive merchandise and gift sets. […]
In an era when motorsports can feel manufactured and scripted, Damon Hill represents authenticity The 1996 FIA Formula 1 World Drivers’ Champion Damon Hill is one of the sport’s most respected figures, remembered for his thrilling battles with Michael Schumacher and for partnering with the late Ayrton Senna at Williams in 1994. In conversation with […]
Designed for all ages, INNERDRIVE®: The Performance Circuit blends sports, interactive storytelling, and gamification to showcase what drives athletes under pressure. Families can explore interactive exhibits detailing athletic training techniques before taking part in a 6-sector performance challenge. Kids can also collect physical passport stamps across both locations as part of a digital race-week city […]
Fans will be able to see McLaren's 2023 McLaren MCL60 in action, alongside Ayrton Senna's McLaren MP4/6. Two-time F1 world champion Mika Häkkinen will drive Ayrton Senna’s McLaren MP4/6, while Pato O’Ward is now confirmed to drive the 2023 McLaren MCL60 during the live showrun. Former McLaren F1 driver and two-time Le Mans winner Alex […]
Pet lifestyle brand VETRESKA will host a motorsport-inspired brand pop-up at L1 Outdoor, ION2. In the week of the Singapore Grand Prix, the immersive space will channel the adrenaline of the pit lane through a racetrack-inspired theme, race-ready photo walls, and curated product showcases – all built around VETRESKA’s “Fast Life. Reimagined.” brand campaign. F1 […]