The pop-up features the official Tommy Hilfiger × Cadillac F1 apparel collection. Additionally, Tommy Hilfiger's F1 Scratch & Win runs through November 1, or until prizes run out, at six participating stores. A single qualifying purchase of MXN 3,500 and a trivia challenge are required to receive a scratch card. Prizes include merchandise. Tezontle Reform […]
Monster Energy is bringing a limited-time experience celebrating Lando Norris and its LN4 Zero Sugar Yuzu Melon drink to Mexico City. The official announcement promises special items connected to Norris, brought together in a temporary pop-up.
Heineken has introduced Grid 0.0, a touring Formula 1 activation featuring remote-controlled racing cars driven using first-person-view headsets. Admission: Participation requires purchasing a Heineken beverage at the participating venue. Participants compete in three-person groups, with lap times recorded on a live leaderboard. The best-performing participant at each venue can win two tickets to the São […]
The Duracell Fan Prix is back, this time with a full US tour. Visit a participating Home Depot near you for a chance to drive a racing simulator and set a fast lap and win exclusive prizes such as team merchandise. October 31, 2026 3609 E THOMAS RD PHOENIX, AZ November 1, 2026 1489 N […]
Official Cadillac F1 show car/photo opportunity.
An F1-themed cultural experience featuring: - Ten sculptural racing helmets created in collaboration with Uriarte Talavera. - A Día de Muertos art installation. - Live screening of the Mexico City Grand Prix. - Special food and hospitality experiences.
The House of F1 structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the activation combines product displays and visual elements linked to the sport, bringing references from the racetracks into the store and connecting the fans' passion to […]
The House of Heineken structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the activation combines product displays and visual elements linked to the sport, bringing references from the racetracks into the store and connecting the fans' passion to […]
Official Interlagos-inspired clothing and collectibles. Purchase bonuses: keychains R$52, three-pin sets R$75, caps R$180, shirts from R$180, hoodie R$350.
The Duracell Fan Prix is back, this time with a full US tour. Visit a participating Home Depot near you for a chance to drive a racing simulator and set a fast lap and win exclusive prizes such as team merchandise. November 4, 2026 3555 SPORTS ARENA BLVD SAN DIEGO, CA November 5, 2026 4255 […]
The five-day experience includes an official replica of the Mercedes W17 E Performance, original race suits, helmets and gloves associated with George Russell and Kimi Antonelli, historical memorabilia, racing simulators, pit-stop challenges and an Adidas merchandise pop-up. Admission: Free, exclusively for Nubank customers. Advance reservations are now fully booked, but the official event website confirms […]
Full-size Ayrton Senna Lotus 97T replica, sculptures and miniatures.