Come to their showcase of their history in motorsport, meet the Audi R26 and other models that have marked their trajectory. You could win 2 tickets to live the entire race weekend at Madring Circuit.
Free and open to everyone. You can interact with voice/AI experiences, including buying things using your voice, negotiating with an AI agent, plus F1-specific experiences. RSVP apparently unlocks a VIP surprise.
Meet the F2 and F3 drivers Nikola Tsolov, Noel Leon, Theophile Nael, Ugo Ugochukwu, Ernesto Rivera. For everyone who buys a session, Campos will draw a chance to have one of the drivers as a coach and compete against their time. 10+ winners here. Discover exclusive apparel, and win VIP tickets to the F1 Arcade […]
Professional chess player and FIDE Woman Master Anna Cramling lands in F1 Arcade during Grand Prix week to take on her fans in a challenge where speed and strategy meet. The mission is simple: race in our F1 racing simulators and earn your place to face Anna in a rapid chess match. Only the drivers […]
At Barajas Airport T4’s pickup area, Uber has built an F1-style pit-stop installation with a real McLaren Racing car on display; at Callao Metro, the pedestrian tunnel has synchronized lighting, engine audio and lenticular panels that transform an Uber into a McLaren as you walk through. Papaya-liveried Uber vehicles are also circulating around Madrid, and […]
Alpine is sending the A526 F1 car used by Pierre Gasly and Franco Colapinto through Madrid in a convoy with the A290 and A390 from 09:00–18:00. The route includes Atocha → Cibeles → Puerta de Alcalá → Ventas → Nuevos Ministerios → Plaza Castilla and other central streets. Alpine will then display the A526 + […]
Free at Puerta del Sol. It has racing simulators, AI driver-interview experiences, F1 helmets and race suits, and a detailed MADRING model. There's also the Madring Tech Summit, with Marc Gené + IBM discussing how technology informs driver decision-making, plus Oracle, Microsoft, AWS, Salesforce, HPE, Cisco, etc.
The event will feature a live panel + Q&A hosted by Melissa Jiménez with Oracle Red Bull Racing team principal/CEO Laurent Mekies and Red Bull athlete/former F2 driver Pepe Martí, followed by fan meet-and-greets and previews of the new Madrid-specific Red Bull Racing × Pepe Jeans capsule. The same takeover also puts exclusive F1 driver […]
Hotel Fenix Gran Melia will take the spirit of the grand prixes to the heart of Madrid with Balmoral's Grid, an experience that combines author cocktails, design, and the aesthetics of automobiles of the 60s. Margaret Thatcher Square will be transformed into a private pit stop, featuring vintage petrol pumps, live grading, retro photo booth […]
Pompeii’s Madrid flagship becomes an F1 exhibition Thursday Sept. 10–Sunday Sept. 13, with archival F1 photography, historic footage, memorabilia-style presentation, and the new nine-piece official F1 x Pompeii Madrid capsule collection. There’s also an F1 x Pompeii-liveried show car associated with the launch.
Virtual TRY ON Racing simulators Gadgets Photobooth On Saturday dj set and party from 17.00 to 19.00 Meet & Greet with the drivers on Thursday (sometime between 3PM-7PM) EDIT: location, date, and times were updated on the site, and are now updated to reflect this.
It’s a Mercedes-themed pop-up built around Toto Wolff/strategy, with blitz chess, timed challenges, prizes including Mercedes merchandise and customized chess sets, plus themed food/drinks. The organized activities run 18:00–22:00 Thursday through Saturday; Thursday specifically has Blitz Chess 18:00–20:00 and Hand & Brain 20:00–20:30. Free, but you need to register for the free Marriott Bonvoy program. […]