As an official Event Supporter of the Australian Grand Prix 2026, Crown’s Formula Fun program turns the Riverwalk into a must-visit area for any F1 fan in Melbourne. Anyone who has been fortunate enough to attend a previous GP will remember the Riverwalk Fan Zone that snakes through Melbourne alongside the Yarra, with race car […]
The Red Bull Fan Zone returns to Crown Riverwalk for 2026 – five days of racing energy, right on the Yarra. This free hub brings Oracle Red Bull Racing and Visa Cash App RB to the riverfront: drivers, cars, and race atmosphere without needing a circuit pass. Expect live Q&As with both team lineups, a […]
Race week begins just outside the circuit gates at the Middle Park Hotel, where McLaren fans will be treated to another Jack Daniel’s takeover from Thursday, March 5. As the name suggests, this branded activation will be a way for Formula 1 fans to amp up their excitement for another Grand Prix, with merchandise giveaways, […]
This is a 'competitive' event where drivers walk from drop-off to paddock entrance each morning, and fans try to get autographs or selfies with the drivers. This happens every morning Thursday-Sunday. The best day is Thursday (media day) where drivers are more relaxed but that also means fans are most competitive that day. As a […]
Two major sports events will be held in downtown Huangpu District next month to attract racing fans and runners, while boosting sports, tourism and retail. The Huangpu Racing Festival will be held from March 5 to 15, with the Huangpu Half Marathon and the International Roller Marathon (Shanghai leg) taking place on March 29. The […]
Fresh off his 2025 World Championship win, Lando Norris is celebrating his latest victory by taking Quadrant —his motorsport-inspired lifestyle brand—from the digital world to real life. For the first time ever, Quadrant is popping up IRL, landing on Chapel Street from 5th to 7th March with an experience that blends fashion, fandom and precision-engineered […]
Williams F1 will be launching Pop-Up experiences throughout the year to connect race cities and fans around the world, starting at the London Pop-Up hosted over the Australian Grand Prix weekend. The Pop-Up will offer fan experiences like exclusive merchandise offerings, appearance and sim racing competition against P1 with Matt and Tommy, and broadcast driver […]
If papaya is your colour, clear your calendar. The McLaren Mastercard F1 Team is taking over St Kilda foreshore with Ignition Beach, a free, family-friendly fan hub that’s set to bring all the F1 action to West Beach Pavilion, just a 15-minute walk from the circuit. In collaboration with Puma and Mastercard, the activation gives […]
This all takes place at the Tech Talk Stage. Unlike the fan forum stage, since these are behind the scenes personnel, the crowds SHOULD be lower but if you're going to want to be close, you want to get there early and stay until your favorite appearances arrive.
This all takes place at the Fan Forum Stage, but if you're going to want to be close, you want to get there early and stay until your favorite appearances arrive. You will not be able to get back to your spot if you leave.
The number one ARIA album charting Australian makes her way to the Grand Prix™ for an unforgettable performance. Expect Mallrat to light up the Lakeside Festival stage with her signature blend of dreamy indie-pop, relatable lyrics, and chart-topping hits. Berlin-based Aussie sensation Logic1000 brings her unique brand of soulful, club-ready house to the Grand Prix™. […]
If you’re parking yourself in St Kilda during race week, you could do a lot worse than making the legendary The Esplanade Hotel, better known as The Espy, your new local, where Jack Daniel’s will be taking over for another edition of Jack’s Garage, a multi-room race-week headquarters for fans who think the only way […]