This popup features a sneak peek at the Louis Vuitton trophy, fashion-forward Mercedes branded gear as well as team gear. Also there is an art exhibit featuring both past and present drivers (mainly Mercedes but I saw a picture of a Lando painting as well. There is rumor that cars will be coming for display […]
Bord'Elle Boutique Bar perfectly balances the elegance of a European boutique hotel with creative cuisine and high-energy nightlife. To kick off the most anticipated weekend of the year, our Opening Party sets the stage with world-class burlesque and aerial shows, all set against the glamorous, Gatsby-style ambiance of that unforgettable naughty-and-nice era.
Step into the driver’s seat and experience the thrill of Formula 1™ with the TUDOR F1 Simulator, located in front of our TUDOR Boutique! Designed for precision and realism, this immersive activation brings the consumer closer to the world of high-performance racing through cutting-edge simulation technology and a premium, fully curated experience.
From May 14 to 24, step into a world of excellence with a carefully curated selection of 20 unique supercars and hypercars. A rare opportunity for enthusiasts and the curious alike to admire extraordinary vehicles up close cars that are usually out of reach for the general public. You’re invited to vote for your […]
The GV27 Gilles Villeneuve pop-up boutique will be open from May 14 to 31, 2026, on the Sainte-Catherine level, in front of Tissot, celebrating the legacy of the legendary Quebec racing driver. Discover a timeless collection of GV27 apparel and accessories, inspired by Gilles Villeneuve’s iconic career, and pay tribute to one of Quebec’s greatest […]
Dive into a one-of-a-kind experience in the heart of the Urban Park over the long weekend! This daytime activation invites children aged 8 and under to enjoy their first taste of racing on a mini circuit inspired by the Grand Prix. Behind the wheel of miniature electric vehicles that echo the elegance of luxury […]
Artist Jean-René Douville Tessier will create a mural live, inspired by the elegant and dynamic curves of automotive design. Before your eyes, the artwork will take shape, translating movement, speed, and aesthetics into a captivating visual language. Experience the creative process in real time in an immersive and inspiring setting.
May 19, Red Bull Canada and Fanabox threw a gathering, featuring a Redbull show car, a drinks car, merchandise, mini helmets, signed gear, F1 Kit Kats, and more. This is a permanent F1 merch store, so it's open year round with amazing stuff to check out.
Get ready for the ultimate racing experience! Here’s what to do during Grand Prix weekend in Montreal: Join us for an adrenaline-filled event that brings the thrill of the racetrack to Centre Eaton de Montréal. Whether you’re a speed enthusiast or just looking for a fun time with friends, this immersive experience is not to […]
Join us for a high-energy event designed to mirror the precision, pace and prestige of Formula 1®, and to bring the Montreal running community together! To mark the start of race week, CELSIUS x Aston Martin Aramco F1® Team invites you to a run club experience ahead of the Formula 1® Canadian Grand Prix. Starting […]
Flyjin shifts into overdrive as it becomes the Canadian home of House of 10 for Circuit FLY1—a nightlife series that’s made stops in Dubai, Ibiza, and Mykonos before landing in Old Montréal. This immersive event blends global party energy with Flyjin’s signature underground vibe and walls adorned by local artists like Stikki Peaches and Kevin […]