Google Play is bringing “The Auction by Google Play” to Iris at ARIA November 18-20, inviting race fans to explore an immersive experience featuring interactive gameplay and racing-inspired rewards. Guests can play a giant gacha game to earn tokens toward auction bidding, pick up a model car to customize, and personalize accessories at a keychain […]
Designed to recreate elements of the environment, technology and energy of a modern F1 team, the hub will offer fans the chance to experience the sport from a different perspective and get closer to the Mercedes-AMG PETRONAS F1 Team. Experiences include: Pit stop challenge on a real F1 car with real F1 mechanics Top of […]
Large-scale racing artwork created live, 2–5 PM, Chelsea Tower Level 2. Flossdorf will additionally paint during the Boulevard Party Deck events November 20–21, but those sessions have restricted access.
Back by popular demand, the lounge inspired by race car driver Carlos Sainz and his viral rendition of Sade’s “Smooth Operator” returns to ARIA. Step into a transformed Proper Eats for custom apparel and signature cocktails inspired by Sainz’s bold style, along with a special appearance by the driver himself. Adjacent to the lounge, Easy’s […]
F1 Business Summit will once again gather leading voices from sports, entertainment, business and technology to explore how Formula 1 and the broader sports landscape are driving cultural relevance, commercial growth and next-generation fan engagement worldwide. Ticket includes a 1-hour networking breakfast and Post-Summit Social at F1 Arcade Las Vegas. A VIP ticket ($2500) adds […]
Motorsport, fashion and culture collide at Bellagio this November as The Paddock Journal, the world's leading fashion and motorsport magazine, and Lytedust, a global brand platform partnering with some of the world's most iconic names, join forces to bring a one-of-a-kind retail experience to the heart of the Las Vegas Strip. Located along Bellagio Promenade […]
The fan and celebrity favorite Shoey Bar, frequented by Eva Longoria, Jeremy Renner and Mark Wahlberg during past races, returns for another year with live music, over-the-top cocktails and collectible offerings. Guests can sip from limited-edition Sparco motorsport shoes featuring a capsule of water from the iconic Fountains of Bellagio embedded in the design. The […]
Pepsi is introducing an interactive culinary activation featuring Las Vegas restaurants, specially created Pepsi drinks, live DJs, and celebrity appearances.
Race fans are invited to celebrate like a champion. Fontainebleau Race Club will debut its first-ever Shoey Bar inside Solo Lounge for Race Weekend. Each day at 12 p.m., Fontainebleau Las Vegas will "drop" a limited run of collector's edition Fontainebleau Race Club Shoeys, served alongside specialty cocktails featuring Tequila Volcán de mi Tierra (Official […]
Talent has never been the question in racing. Access has. And as more doors open, behind the wheel and in the rooms where the sport’s biggest decisions get made, racing is getting stronger for it. The Female Quotient and F1 ACADEMY bring that conversation to Las Vegas Grand Prix, where leaders from motorsport and business […]
A toast to Senna: A champagne toast to Ayrton Senna, led by a special guest. The story behind the collection: A fireside conversation with the partners about the inspiration behind the collection. A closer look at the craft: A look inside the artistic process, from the first idea to the finished piece. Live at The […]
The Cosmopolitan’s Boulevard Pool will transform into a lively race-week destination November 20-21, featuring on-screen race coverage, a live DJ and band, and a private viewing setup. The viewing party will take place from 5:30 to 10:30 p.m. each evening, with access available to hotel guests who book the two-night Boulevard Party Deck room package.