Fans can get ready to rep their team in style. Fontainebleau Las Vegas will offer race fans an expansive selection of official merchandise from every team competing in Race Weekend. Powered by V12 Trackside, the exclusive retail pop-ups will be located in the resort's Level 1 Urs Fischer Gallery and Level 2 Retail across from […]
Do you think you are as fast as an F1 pit crew? Experience the Red Bull Pit Stop Challenge—race against the clock to change out tires and help your driver get back in the race. The lounge will also feature a variety of race week activations, collections, and merchandise.
Bringing more of the Las Vegas Grand Prix to our guests, Wynn will activate a special pop-up store in the Encore Theater rotunda during race week only.
Lewis Hamilton's streetwear-inspired clothing brand, +44, is back with an exciting new limited-edition collection, available for purchase at a boutique pop-up at Encore Esplanade. Lewis has shown up here in the past.
Google Play is bringing “The Auction by Google Play” to Iris at ARIA November 18-20, inviting race fans to explore an immersive experience featuring interactive gameplay and racing-inspired rewards. Guests can play a giant gacha game to earn tokens toward auction bidding, pick up a model car to customize, and personalize accessories at a keychain […]
Designed to recreate elements of the environment, technology and energy of a modern F1 team, the hub will offer fans the chance to experience the sport from a different perspective and get closer to the Mercedes-AMG PETRONAS F1 Team. Experiences include: Pit stop challenge on a real F1 car with real F1 mechanics Top of […]
Large-scale racing artwork created live, 2–5 PM, Chelsea Tower Level 2. Flossdorf will additionally paint during the Boulevard Party Deck events November 20–21, but those sessions have restricted access.
Back by popular demand, the lounge inspired by race car driver Carlos Sainz and his viral rendition of Sade’s “Smooth Operator” returns to ARIA. Step into a transformed Proper Eats for custom apparel and signature cocktails inspired by Sainz’s bold style, along with a special appearance by the driver himself. Adjacent to the lounge, Easy’s […]
F1 Business Summit will once again gather leading voices from sports, entertainment, business and technology to explore how Formula 1 and the broader sports landscape are driving cultural relevance, commercial growth and next-generation fan engagement worldwide. Ticket includes a 1-hour networking breakfast and Post-Summit Social at F1 Arcade Las Vegas. A VIP ticket ($2500) adds […]
Motorsport, fashion and culture collide at Bellagio this November as The Paddock Journal, the world's leading fashion and motorsport magazine, and Lytedust, a global brand platform partnering with some of the world's most iconic names, join forces to bring a one-of-a-kind retail experience to the heart of the Las Vegas Strip. Located along Bellagio Promenade […]
The fan and celebrity favorite Shoey Bar, frequented by Eva Longoria, Jeremy Renner and Mark Wahlberg during past races, returns for another year with live music, over-the-top cocktails and collectible offerings. Guests can sip from limited-edition Sparco motorsport shoes featuring a capsule of water from the iconic Fountains of Bellagio embedded in the design. The […]
Pepsi is introducing an interactive culinary activation featuring Las Vegas restaurants, specially created Pepsi drinks, live DJs, and celebrity appearances.