Events

F1, House 44, and Sagebrush team up to bring you a incredible Austin, Texas experience featuring top tier artists and vibes. Featured artist will be Kameron Marlowe

Saturday brings a full day at Padel39 with teams competing across the courts, Qualifying live from Viewing Lounge, Ferrari onsite, and music, cocktails, hospitality and partner experiences happening throughout the venue. RSVP Required and requires approval.

MINI is hosting a public motorsport-themed gathering featuring British racing driver and MINI Global Brand Ambassador Charlie Cooper, grandson of legendary F1 constructor John Cooper. The event includes complimentary coffee and donuts from The Salty, a customizable hat-and-bandana patch bar, and a 9:45 AM fireside chat with Cooper about his family's racing heritage.

Google is hosting a separate F1-themed retail activation featuring a Gemini Pit Stop Photo Booth, miniature racing track, exclusive merchandise and additional interactive experiences.

Jack Daniel's Tennessee Whiskey has been an Official Partner of the McLaren Mastercard Formula 1 Team since the 2023 race season. Now it's your turn to test your F1 skills in the McLaren F1 simulator. Featuring a realistic setup with a racing seat, steering wheel and pedals, this exciting event lets you try your hand […]

After meeting Austin's communities across the city, we're taking over the cinema room at Soho House Austin to conclude the week with the ultimate race-day mixer, welcoming I / AM fans and those we've met throughout the week. Hosted by F1 reporter Jennie Gow, it's the culmination of a week spent making connections across Austin: […]

Rise above the city for an unforgettable celebration of speed, innovation, and virtual racing excitement. On October 25, 2026, experience a McLaren Mastercard Formula 1® Team showcar at Edge at Hudson Yards, where cutting-edge automotive engineering is set against the breathtaking backdrop of Manhattan's skyline. Throughout the event, enjoy exclusive access to Avenue Sky Lounge, […]