Events

Hotel Fenix Gran Melia will take the spirit of the grand prixes to the heart of Madrid with Balmoral's Grid, an experience that combines author cocktails, design, and the aesthetics of automobiles of the 60s. Margaret Thatcher Square will be transformed into a private pit stop, featuring vintage petrol pumps, live grading, retro photo booth […]

Pompeii’s Madrid flagship becomes an F1 exhibition Thursday Sept. 10–Sunday Sept. 13, with archival F1 photography, historic footage, memorabilia-style presentation, and the new nine-piece official F1 x Pompeii Madrid capsule collection. There’s also an F1 x Pompeii-liveried show car associated with the launch.

It’s a Mercedes-themed pop-up built around Toto Wolff/strategy, with blitz chess, timed challenges, prizes including Mercedes merchandise and customized chess sets, plus themed food/drinks. The organized activities run 18:00–22:00 Thursday through Saturday; Thursday specifically has Blitz Chess 18:00–20:00 and Hand & Brain 20:00–20:30. Free, but you need to register for the free Marriott Bonvoy program. […]

Aston Martin/Glenfiddich activation with cocktails and BATAK/reflex-testing challenges.

The entire Real Casa de Correos façade gets an F1/Madrid audiovisual projection culminating in a GP countdown. Four shows nightly at 22:00, 22:30, 23:00 and 23:30

Their La Parrilla Gaming Zone runs 10:00–21:00 each day with driving simulators and VR. There’s also a La Tribuna watch party + Hundred Burgers pop-up from 14:00–17:00; the official page still says access details for that portion are forthcoming.

The activation includes a 2026 McLaren MCL40 display, genuine/replica MCL36 components, two racing simulators, interactive elements and a McLaren collectible giveaway. Access is free, with free tickets available through the event page, but it is strictly 18+ because VELO is a nicotine brand.

Formula 1 is taking its Paddock Club off-track for a special morning event. The experience includes complimentary specialty coffee and matcha, curated food, a limited-edition F1 Paddock Club merchandise display, custom engraved stainless-steel cups, and a live set from a “special guest” DJ. The important part: although F1 describes it as invite-only, the public request-an-invitation […]

Zuma Madrid on Paseo de la Castellana will have an actual Mercedes-AMG Petronas W17 on display. They're extending the restaurant to 2 a.m. with DJs/live music during the GP weekend.