Alpine is sending the A526 F1 car used by Pierre Gasly and Franco Colapinto through Madrid in a convoy with the A290 and A390 from 09:00–18:00. The route includes Atocha → Cibeles → Puerta de Alcalá → Ventas → Nuevos Ministerios → Plaza Castilla and other central streets. Alpine will then display the A526 + […]
Free at Puerta del Sol. It has racing simulators, AI driver-interview experiences, F1 helmets and race suits, and a detailed MADRING model. There's also the Madring Tech Summit, with Marc Gené + IBM discussing how technology informs driver decision-making, plus Oracle, Microsoft, AWS, Salesforce, HPE, Cisco, etc.
The event will feature a live panel + Q&A hosted by Melissa Jiménez with Oracle Red Bull Racing team principal/CEO Laurent Mekies and Red Bull athlete/former F2 driver Pepe Martí, followed by fan meet-and-greets and previews of the new Madrid-specific Red Bull Racing × Pepe Jeans capsule. The same takeover also puts exclusive F1 driver […]
Hotel Fenix Gran Melia will take the spirit of the grand prixes to the heart of Madrid with Balmoral's Grid, an experience that combines author cocktails, design, and the aesthetics of automobiles of the 60s. Margaret Thatcher Square will be transformed into a private pit stop, featuring vintage petrol pumps, live grading, retro photo booth […]
Pompeii’s Madrid flagship becomes an F1 exhibition Thursday Sept. 10–Sunday Sept. 13, with archival F1 photography, historic footage, memorabilia-style presentation, and the new nine-piece official F1 x Pompeii Madrid capsule collection. There’s also an F1 x Pompeii-liveried show car associated with the launch.
Virtual TRY ON Racing simulators Gadgets Photobooth On Saturday dj set and party from 17.00 to 19.00 Meet & Greet with the drivers on Thursday (sometime between 3PM-7PM) EDIT: location, date, and times were updated on the site, and are now updated to reflect this.
It’s a Mercedes-themed pop-up built around Toto Wolff/strategy, with blitz chess, timed challenges, prizes including Mercedes merchandise and customized chess sets, plus themed food/drinks. The organized activities run 18:00–22:00 Thursday through Saturday; Thursday specifically has Blitz Chess 18:00–20:00 and Hand & Brain 20:00–20:30. Free, but you need to register for the free Marriott Bonvoy program. […]
Aston Martin/Glenfiddich activation with cocktails and BATAK/reflex-testing challenges.
Pedro De La Rosa will be at F1 Arcade Madrid opening trading cards with @davileti9. And yes...you can meet him in person.
The entire Real Casa de Correos façade gets an F1/Madrid audiovisual projection culminating in a GP countdown. Four shows nightly at 22:00, 22:30, 23:00 and 23:30
Their La Parrilla Gaming Zone runs 10:00–21:00 each day with driving simulators and VR. There’s also a La Tribuna watch party + Hundred Burgers pop-up from 14:00–17:00; the official page still says access details for that portion are forthcoming.
The activation includes a 2026 McLaren MCL40 display, genuine/replica MCL36 components, two racing simulators, interactive elements and a McLaren collectible giveaway. Access is free, with free tickets available through the event page, but it is strictly 18+ because VELO is a nicotine brand.