Virtual TRY ON Racing simulators Gadgets Photobooth On Saturday dj set and party from 17.00 to 19.00 Meet & Greet with the drivers on Thursday (sometime between 3PM-7PM) EDIT: location, date, and times were updated on the site, and are now updated to reflect this.
It’s a Mercedes-themed pop-up built around Toto Wolff/strategy, with blitz chess, timed challenges, prizes including Mercedes merchandise and customized chess sets, plus themed food/drinks. The organized activities run 18:00–22:00 Thursday through Saturday; Thursday specifically has Blitz Chess 18:00–20:00 and Hand & Brain 20:00–20:30. Free, but you need to register for the free Marriott Bonvoy program. […]
Aston Martin/Glenfiddich activation with cocktails and BATAK/reflex-testing challenges.
Pedro De La Rosa will be at F1 Arcade Madrid opening trading cards with @davileti9. And yes...you can meet him in person.
The entire Real Casa de Correos façade gets an F1/Madrid audiovisual projection culminating in a GP countdown. Four shows nightly at 22:00, 22:30, 23:00 and 23:30
The Duracell Fan Prix is back, this time with a full US tour. Visit a participating Home Depot near you for a chance to drive a racing simulator and set a fast lap and win exclusive prizes such as team merchandise. September 11, 2026 6110 LEMMON AVE DALLAS, TX September 12, 2026 6000 SKILLMAN DALLAS, […]
Their La Parrilla Gaming Zone runs 10:00–21:00 each day with driving simulators and VR. There’s also a La Tribuna watch party + Hundred Burgers pop-up from 14:00–17:00; the official page still says access details for that portion are forthcoming.
The activation includes a 2026 McLaren MCL40 display, genuine/replica MCL36 components, two racing simulators, interactive elements and a McLaren collectible giveaway. Access is free, with free tickets available through the event page, but it is strictly 18+ because VELO is a nicotine brand.
Formula 1 is taking its Paddock Club off-track for a special morning event. The experience includes complimentary specialty coffee and matcha, curated food, a limited-edition F1 Paddock Club merchandise display, custom engraved stainless-steel cups, and a live set from a “special guest” DJ. The important part: although F1 describes it as invite-only, the public request-an-invitation […]
Zuma Madrid on Paseo de la Castellana will have an actual Mercedes-AMG Petronas W17 on display. They're extending the restaurant to 2 a.m. with DJs/live music during the GP weekend.
LEGO and F1 are taking over more than 12,000 square feet of Union Station with a Race Lab where you can build your own LEGO car, a wind tunnel, racing challenges, pit-stop games, product displays and a full-size Red Bull F1 car built from 400,000 LEGO bricks.
If your kids enjoy virtual racing, head over to WEAVE for a hands-on gaming experience. The Lenovo Gaming Zone on Level 1 features force-feedback racing simulators configured to recreate the feel of driving an F1 car, along with stations running EA Sports F1®25. Families can snap podium photos at the interactive photo backdrop too! A […]