Those flying down to Brasil for the GP will see KitKat activations in the Sao Paulo Airport. In travel retail, Nestle will have a range of four collectible F1 Tin Cars containing one KitKat Chunky Milk, one KitKat Chunky White and two chocolate cars, as well as staging immersive F1 gaming activations. Not going to make […]
Last year, Mercedes-AMG PETRONAS F1 Team hosted a 24/7 pop-up shop in ARIA Resort & Casino’s lobby ahead of the Las Vegas Grand Prix. Fans enjoyed F1 simulators, photo opportunities with a show car, shop exclusive team merchandise, and other yet-announced unique experiences. Questions? Reach out to @mike.zoom.zoom on Instagram or TikTok.
Red Bull and McDonald's have signed a brand new partnership with the drink's roll-out in stores across Brasil. One of the McDonald's stores in Sao Paolo will be transformed into a Red Bull Pit Stop for race week. This will include race-style lighting, garage visuals, and uniformed “crew” serving customers as if they were part […]
SPARQ is partnering with Westen Champlin and the Horsepower Rodeo crew to launch one of the largest drift experiences in SEMA Show history at the Diamond Lot. Dubbed SPARQ Slide City, attendees can ride along on a 145,000-square-foot course with top drivers, including Jeff Jones, Federico Sceriffo, Camren Sorensen, Amanda Sorensen, and Richard Advani. SPARQ […]
Kenny will be at the Quarter Mile Foundation at booth 23025. He will be here 11/4 from 9-11, 1-4; 11/5 from 9-11, 1-4; 11/6 from 9-11, 1-4; 11/7 from 10-12, 1-3. This legendary motorsports artist has designed paint schemes and created fine art for various race cars, including some Formula 1 cars.
Rutledge will be at Toyota Motor North America's booth 22200 at SEMA. Rutledge Wood is an American auto racing analyst and television host best known for co-hosting the U.S. version of Top Gear on the History Channel. While his career has heavily focused on NASCAR and other forms of American motorsports, he does have a connection to Formula […]
Noel Guglielmi aka Hector from Fast and Furious and other films will be at RDM Builds booth 20046. Noel Guglielmi, also known as Noel G., is a prominent American character actor of Italian and Mexican descent, best recognized for consistently portraying Southern Californian gangsters and "thug" characters in numerous films and television shows. He gained […]
Rutledge will be at MagnaFlow/Camburg's booth 23243 at SEMA. Rutledge Wood is an American auto racing analyst and television host best known for co-hosting the U.S. version of Top Gear on the History Channel. While his career has heavily focused on NASCAR and other forms of American motorsports, he does have a connection to Formula 1. In 2014, NBC […]
Lia Block will be signing augraphs at Hoonigan's space in the Silver Lot #3 (84000) at SEMA. The area will feature drifting, burnouts, off-road gigs, etc. Lia Block is an American racing driver who competes in the F1 Academy, an all-female single-seater racing series founded by Formula 1. Block made her transition to open-wheel racing as […]
Lia Block will be signing autographs at the Grand Lobby at SEMA. 11/4 will be from 4-5PM, and 11/5 will be from 1:30-2:30PM. Lia Block is an American racing driver who competes in the F1 Academy, an all-female single-seater racing series founded by Formula 1. Block made her transition to open-wheel racing as a member of […]
Mario will be at the MagnaFlow/Camburg booth 23243 at SEMA. Mario Andretti is one of the most accomplished and versatile racing drivers in the history of motorsports, known for his success across multiple disciplines. His deep connection to Formula 1 (F1) is highlighted by the fact that he is a former F1 World Drivers' Champion, […]
Rutledge will be at ODYSSEY Batterys booth 24313 at SEMA. Rutledge Wood is an American auto racing analyst and television host best known for co-hosting the U.S. version of Top Gear on the History Channel. While his career has heavily focused on NASCAR and other forms of American motorsports, he does have a connection to Formula 1. In […]