An F1-themed cultural experience featuring: - Ten sculptural racing helmets created in collaboration with Uriarte Talavera. - A Día de Muertos art installation. - Live screening of the Mexico City Grand Prix. - Special food and hospitality experiences.
The House of F1 structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the activation combines product displays and visual elements linked to the sport, bringing references from the racetracks into the store and connecting the fans' passion to […]
The House of Heineken structure transforms the traditional product display into a discovery space for motorsport fans. Conceived as a temporary mini-museum of Heineken® 0.0 dedicated to Formula 1, the activation combines product displays and visual elements linked to the sport, bringing references from the racetracks into the store and connecting the fans' passion to […]
Official Interlagos-inspired clothing and collectibles. Purchase bonuses: keychains R$52, three-pin sets R$75, caps R$180, shirts from R$180, hoodie R$350.
The five-day experience includes an official replica of the Mercedes W17 E Performance, original race suits, helmets and gloves associated with George Russell and Kimi Antonelli, historical memorabilia, racing simulators, pit-stop challenges and an Adidas merchandise pop-up. Admission: Free, exclusively for Nubank customers. Advance reservations are now fully booked, but the official event website confirms […]
Full-size Ayrton Senna Lotus 97T replica, sculptures and miniatures.
Replica of the 2026 McLaren in an outdoor glass structure.
Heineken is also transforming its existing Parque Villa-Lobos venue into a dedicated Formula 1 destination during the São Paulo Grand Prix. Live Formula 1 race broadcasts on large screens. DJ performances and music programming. Dedicated lounge and social spaces. Heineken 0.0 sampling. Purchase-linked merchandise giveaways and promotional experiences.
The event features podium-inspired photo opportunities, racing-themed visuals, Formula 1-inspired installations and international DJ performances. Music lineup: Paloma, Notre Dame, Saraga and others on November 6; Jack-E, Atkö, Antonio Oliva and others on November 7.
Consumers who purchase R$30 or more worth of Heineken 0.0 at participating retail stores will have the chance to win an exclusive Formula 1 glass. The promotion includes supermarkets and wholesalers from chains such as Assaí, Atacadão, Carrefour, Pão de Açúcar, Mambo, Peg Pese, and Roldão, among others. At convenience stores in gas stations, the […]
A temporary immersive exhibition celebrating Brazilian driver Rafael Câmara's Formula 1 debut with Haas. The exhibition features career memorabilia, racing helmets, trophies and interactive displays documenting his progression from karting to Formula 1.
New Collaborations: Etai LA – Los Angeles-based Etai LA will bring a collection of specialty pieces to the F1 HUB in Las Vegas, including 3D-printed items and select designs created in collaboration with artist Felipe Pantone. The Etai LA x Felipe Pantone collection will feature a hoodie and T-shirt. Greg Yuna – American jewelry brand […]