It’s a Mercedes-themed pop-up built around Toto Wolff/strategy, with blitz chess, timed challenges, prizes including Mercedes merchandise and customized chess sets, plus themed food/drinks. The organized activities run 18:00–22:00 Thursday through Saturday; Thursday specifically has Blitz Chess 18:00–20:00 and Hand & Brain 20:00–20:30. Free, but you need to register for the free Marriott Bonvoy program. […]
Aston Martin/Glenfiddich activation with cocktails and BATAK/reflex-testing challenges.
Pedro De La Rosa will be at F1 Arcade Madrid opening trading cards with @davileti9. And yes...you can meet him in person.
The entire Real Casa de Correos façade gets an F1/Madrid audiovisual projection culminating in a GP countdown. Four shows nightly at 22:00, 22:30, 23:00 and 23:30
Their La Parrilla Gaming Zone runs 10:00–21:00 each day with driving simulators and VR. There’s also a La Tribuna watch party + Hundred Burgers pop-up from 14:00–17:00; the official page still says access details for that portion are forthcoming.
The activation includes a 2026 McLaren MCL40 display, genuine/replica MCL36 components, two racing simulators, interactive elements and a McLaren collectible giveaway. Access is free, with free tickets available through the event page, but it is strictly 18+ because VELO is a nicotine brand.
Formula 1 is taking its Paddock Club off-track for a special morning event. The experience includes complimentary specialty coffee and matcha, curated food, a limited-edition F1 Paddock Club merchandise display, custom engraved stainless-steel cups, and a live set from a “special guest” DJ. The important part: although F1 describes it as invite-only, the public request-an-invitation […]
Zuma Madrid on Paseo de la Castellana will have an actual Mercedes-AMG Petronas W17 on display. They're extending the restaurant to 2 a.m. with DJs/live music during the GP weekend.
LEGO and F1 are taking over more than 12,000 square feet of Union Station with a Race Lab where you can build your own LEGO car, a wind tunnel, racing challenges, pit-stop games, product displays and a full-size Red Bull F1 car built from 400,000 LEGO bricks.
A fully immersive experience to enjoy the home Grand Prix™ with huge screens and surround sound, surrounded by other motorsport enthusiasts and with special guests who we'll reveal soon, interacting with the audience during the event and its subsequent post-race analysis. The checkered flag won't mark the end of the party, but rather the start […]
Join DC & Mika hostedby Channel 4 F1 presenter Steve Jones for a night of high-octaneentertainment—a conversation exploring their storied, turbulent time at thepinnacle of motorsport, the state of play in F1, the 2026 season—all underscored by their endless banter.
Come meet Revolut Audi across Germany to see the Audi R26 show car up close, win branded merch, and exclusive prizes.