Exclusive Merchandise: Special Mastercard x McLaren gear available only at this physical location. AI Photo Booth: An interactive booth to generate a personalized digital photo of yourself as a team driver. European Tour Finale: Madrid marks the final stop of the team's European pop-up tour.
Matik Studios (independent of F1, Madring, or the F1 teams) is bringing 11 frames for the 11 teams in F1 to their photobooth.
Atlassian Williams F1 Team is taking over Commando Velazquez from September 7-13. On September 12 and 13, they will have a special bootcamps at 10:05 nad 11:15, Bike at 12:10, and workshop at 1:25. They will also have a special shake available in the Velazquez, Colon, and Caleido locations. The social run will be on […]
The Atlassian Williams F1 Team Fan Zone presented by Kraken touches down in Madrid for the first time, giving Spanish fans the chance to catch a glimpse of hometown hero Carlos Sainz, Team Principal James Vowles, and Reserve Driver Luke Browning. From Monday 7th September to Sunday 13th September, the Fan Zone will take over […]
A series of motorsport/Jarama historical photo installations plus an official F1 car displayed on Calle Serrano
The Audi store is doing an activation where you can do 3 activities: an AI photobooth that takes your portrait and put you in an Audi F1 race suit, a timed light reaction test, and a random locker key choice that allows you to win different prizes - we got a sticker set, but there […]
Pull&Bear is doing a popup Disney F1 store with merch and a F1 showcar with Disney logos on it. Nothing too exciting but another chance to see another F1 showcar.