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BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260903T100000
DTEND;TZID=Europe/Madrid:20260912T220000
DTSTAMP:20260906T163150Z
CREATED:20260906T163150Z
LAST-MODIFIED:20260906T163150Z
UID:5288-1788429600-1789250400@www.f1natics.com
SUMMARY:McLaren Mastercard F1 Team pop-up store
DESCRIPTION:Exclusive Merchandise: Special Mastercard x McLaren gear available only at this physical location. \nAI Photo Booth: An interactive booth to generate a personalized digital photo of yourself as a team driver. \nEuropean Tour Finale: Madrid marks the final stop of the team’s European pop-up tour.
URL:https://www.f1natics.com/event/mclaren-mastercard-f1-team-pop-up-store/
LOCATION:La Vaguada Shopping Center\, Av. de Monforte de Lemos\, 36\, Fuencarral-El Pardo\, Madrid\, 28029\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260903T110000
DTEND;TZID=Europe/Madrid:20260916T210000
DTSTAMP:20260907T233957Z
CREATED:20260907T233957Z
LAST-MODIFIED:20260907T233957Z
UID:5309-1788433200-1789592400@www.f1natics.com
SUMMARY:Matik Studios Photo Booth
DESCRIPTION:Matik Studios (independent of F1\, Madring\, or the F1 teams) is bringing 11 frames for the 11 teams in F1 to their photobooth.
URL:https://www.f1natics.com/event/matik-studios-photo-booth/
LOCATION:Matik Studios Self Photo Studio\, C. de Valverde\, 21\, Centro\, Madrid\, 28004\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260907T100000
DTEND;TZID=America/Los_Angeles:20260913T190000
DTSTAMP:20260907T235857Z
CREATED:20260907T235857Z
LAST-MODIFIED:20260907T235857Z
UID:5314-1788775200-1789326000@www.f1natics.com
SUMMARY:Atlassian Williams F1 Team x Commando Studio Takeover and Social Run
DESCRIPTION:Atlassian Williams F1 Team is taking over Commando Velazquez from September 7-13. \nOn September 12 and 13\, they will have a special bootcamps at 10:05 nad 11:15\, Bike at 12:10\, and workshop at 1:25. \nThey will also have a special shake available in the Velazquez\, Colon\, and Caleido locations. \nThe social run will be on September 9 at 5:50PM starting from Commando Velazquez and ends in Plaza de Callao where the Williams Fan Zone is located.  100 spots only.
URL:https://www.f1natics.com/event/atlassian-williams-f1-team-x-commando-studio-takeover-and-social-run/
LOCATION:Commando Studio – Velázquez\, Calle Velázquez\, 69\, Salamanca\, Madrid\, 28006\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260907T100000
DTEND;TZID=Europe/Madrid:20260913T210000
DTSTAMP:20260902T165156Z
CREATED:20260825T181805Z
LAST-MODIFIED:20260902T165156Z
UID:4961-1788775200-1789333200@www.f1natics.com
SUMMARY:Atlassian Williams F1 Team Fan Zone
DESCRIPTION:The Atlassian Williams F1 Team Fan Zone presented by Kraken touches down in Madrid for the first time\, giving Spanish fans the chance to catch a glimpse of hometown hero Carlos Sainz\, Team Principal James Vowles\, and Reserve Driver Luke Browning.\nFrom Monday 7th September to Sunday 13th September\, the Fan Zone will take over Plaza del Callao and the historic Cines Callao \, giving fans the opportunity to get closer to the team as Formula 1 prepares for the Madring’s inaugural Grand Prix.\nEntry to the Fan Zone is free\, but fans must have the Williams app downloaded and registered to gain access to activities including the opportunity to:\n• Get up close to a full-scale FW48 show car.\n• Be the first to get their hands on special-edition Madrid merchandise and 2026 Official Team Kit from New Era\n• Test their reflexes on the reaction ring and Krak the Code to win prizes from the Fan Zone presenting partner Kraken.\n• Get behind the wheel of Komatsu’s haul truck simulator experience\n• Test their prediction skills and go head-to-head in the BW Scores Tyre or Lower game.\n• Visit the Estrella sampling bar and try their 0.0% that is locally brewed in Spain.\n• Pick up the Madrid special edition Williams x Marvel Comic.\n• Step into the gaming zone and test your skills on state-of-the-art simulators – driving the MADRING circuit before the drivers even hit the track\n• View a trophy display celebrating Williams’ Spanish racing history\, including the helmets of Carlos Sainz\, Marc Gené\, and Pastor Maldonado (our last race win in Spain\, 2012)\, alongside winning trophies from Barcelona 1993 (Alain Prost)\, Jerez 1987 (Nigel Mansell)\, and Barcelona 1997 (Jacques Villeneuve). \nCarlos Sainz will be doing a meet and greet on September 8 at 7PM \nLuke Browning will be doing a meet and greet on September 9 at 7PM \nJames Vowles will be doing a meet and greet on September 10 at 6PM
URL:https://www.f1natics.com/event/atlassian-williams-f1-team-fan-zone/
LOCATION:Pl. del Callao\, Centro\, Madrid\, 28013\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260907T103000
DTEND;TZID=Europe/Madrid:20260913T203000
DTSTAMP:20260909T234625Z
CREATED:20260909T234625Z
LAST-MODIFIED:20260909T234625Z
UID:5380-1788777000-1789331400@www.f1natics.com
SUMMARY:TAG Heuer / Jarama exhibition on Serrano
DESCRIPTION:A series of motorsport/Jarama historical photo installations plus an official F1 car displayed on Calle Serrano
URL:https://www.f1natics.com/event/tag-heuer-jarama-exhibition-on-serrano/
LOCATION:TAG Heuer\, C. de Serrano\, 20\, Salamanca\, Madrid\, 28001\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260908T100000
DTEND;TZID=Europe/Madrid:20260913T220000
DTSTAMP:20260909T153613Z
CREATED:20260908T204840Z
LAST-MODIFIED:20260909T153613Z
UID:5328-1788861600-1789336800@www.f1natics.com
SUMMARY:Adidas Audi Activations
DESCRIPTION:The Audi store is doing an activation where you can do 3 activities: an AI photobooth that takes your portrait and put you in an Audi F1 race suit\, a timed light reaction test\, and a random locker key choice that allows you to win different prizes – we got a sticker set\, but there are other choices. \nThere is also a full size Audi F1 show car in the store. \nSUPPOSEDLY there is a special event September 9th in store\, but no details were shared beyond that. \nEDIT: There was a special event – the Audi drivers made an appearance but it was a closed event and only to invited people.
URL:https://www.f1natics.com/event/adidas-audi-activations/
LOCATION:adidas Brand Center Madrid\, Gran Vía\, 21\, Centro\, Madrid\, 28013\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260908T100000
DTEND;TZID=Europe/Madrid:20260913T220000
DTSTAMP:20260908T205232Z
CREATED:20260908T205232Z
LAST-MODIFIED:20260908T205232Z
UID:5332-1788861600-1789336800@www.f1natics.com
SUMMARY:Pull&Bear x Disney F1
DESCRIPTION:Pull&Bear is doing a popup Disney F1 store with merch and a F1 showcar with Disney logos on it. \nNothing too exciting but another chance to see another F1 showcar.
URL:https://www.f1natics.com/event/pullbear-x-disney-f1/
LOCATION:Pull&Bear\, Gran Vía\, 32\, Centro\, Madrid\, 28013\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260909
DTEND;VALUE=DATE:20260914
DTSTAMP:20260910T001825Z
CREATED:20260910T001825Z
LAST-MODIFIED:20260910T001825Z
UID:5404-1788912000-1789343999@www.f1natics.com
SUMMARY:Oracle Red Bull Racing × Hard Rock Hotel Madrid
DESCRIPTION:Official team helmet and race-suit memorabilia in the lobby\, limited-edition Oracle Red Bull Racing merch in the Rock Shop\, a Scalextric circuit\, Red Bull race-week cocktails and themed décor.
URL:https://www.f1natics.com/event/oracle-red-bull-racing-x-hard-rock-hotel-madrid/
LOCATION:Hard Rock Hotel Madrid\, Rda. de Atocha\, 17\, Arganzuela\, Madrid\, 28012\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260909T110000
DTEND;TZID=Europe/Madrid:20260912T210000
DTSTAMP:20260907T233612Z
CREATED:20260907T233602Z
LAST-MODIFIED:20260907T233612Z
UID:5305-1788951600-1789246800@www.f1natics.com
SUMMARY:Audi More Than a Century of History in Motorsport
DESCRIPTION:Come to their showcase of their history in motorsport\, meet the Audi R26 and other models that have marked their trajectory. You could win 2 tickets to live the entire race weekend at Madring Circuit.
URL:https://www.f1natics.com/event/audi-more-than-a-century-of-history-in-motorsport/
LOCATION:Plaza Colón\, Plaza Colón\, Madrid\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260909T110000
DTEND;TZID=Europe/Madrid:20260913T180000
DTSTAMP:20260909T233725Z
CREATED:20260909T233725Z
LAST-MODIFIED:20260909T233725Z
UID:5370-1788951600-1789322400@www.f1natics.com
SUMMARY:ElevenLabs F1 Pop-Up
DESCRIPTION:Free and open to everyone. You can interact with voice/AI experiences\, including buying things using your voice\, negotiating with an AI agent\, plus F1-specific experiences. RSVP apparently unlocks a VIP surprise.
URL:https://www.f1natics.com/event/elevenlabs-f1-pop-up/
LOCATION:ALDABA – Soluciones Decorativas\, C. de Belén\, 4\, Centro\, Madrid\, 28004\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260910
DTEND;VALUE=DATE:20260914
DTSTAMP:20260910T222318Z
CREATED:20260910T222318Z
LAST-MODIFIED:20260910T222318Z
UID:5407-1788998400-1789343999@www.f1natics.com
SUMMARY:Uber × Mastercard × McLaren Racing — “Interferencias.”
DESCRIPTION:At Barajas Airport T4’s pickup area\, Uber has built an F1-style pit-stop installation with a real McLaren Racing car on display; at Callao Metro\, the pedestrian tunnel has synchronized lighting\, engine audio and lenticular panels that transform an Uber into a McLaren as you walk through. Papaya-liveried Uber vehicles are also circulating around Madrid\, and the Uber app has a limited Uber GP ride category.
URL:https://www.f1natics.com/event/uber-x-mastercard-x-mclaren-racing-interferencias/
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260910T090000
DTEND;TZID=Europe/Madrid:20260912T180000
DTSTAMP:20260909T215302Z
CREATED:20260909T215107Z
LAST-MODIFIED:20260909T215302Z
UID:5362-1789030800-1789236000@www.f1natics.com
SUMMARY:Alpine Race Week
DESCRIPTION:Alpine is sending the A526 F1 car used by Pierre Gasly and Franco Colapinto through Madrid in a convoy with the A290 and A390 from 09:00–18:00. The route includes Atocha → Cibeles → Puerta de Alcalá → Ventas → Nuevos Ministerios → Plaza Castilla and other central streets. \nAlpine will then display the A526 + A290 + A390 at Edificio Metrópolis on Friday Sept. 11 and Saturday Sept. 12\, with public driving experiences for the road cars also planned.
URL:https://www.f1natics.com/event/alpine-race-week/
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260910T100000
DTEND;TZID=Europe/Madrid:20260913T233000
DTSTAMP:20260903T234839Z
CREATED:20260903T234301Z
LAST-MODIFIED:20260903T234839Z
UID:5200-1789034400-1789342200@www.f1natics.com
SUMMARY:Balmoral's Grid
DESCRIPTION:Hotel Fenix Gran Melia will take the spirit of the grand prixes to the heart of Madrid with Balmoral’s Grid\, an experience that combines author cocktails\, design\, and the aesthetics of automobiles of the 60s. \nMargaret Thatcher Square will be transformed into a private pit stop\, featuring vintage petrol pumps\, live grading\, retro photo booth and a selection of cocktails that will compete to reach Balmoral’s Pole Position.
URL:https://www.f1natics.com/event/balmorals-grid/
LOCATION:Plaza Margaret Thatcher\, Plaza Margaret Thatcher\, Salamanca\, Madrid\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260910T103000
DTEND;TZID=Europe/Madrid:20260913T210000
DTSTAMP:20260909T233317Z
CREATED:20260909T233317Z
LAST-MODIFIED:20260909T233317Z
UID:5366-1789036200-1789333200@www.f1natics.com
SUMMARY:F1 x Pompeii flagship takeover
DESCRIPTION:Pompeii’s Madrid flagship becomes an F1 exhibition Thursday Sept. 10–Sunday Sept. 13\, with archival F1 photography\, historic footage\, memorabilia-style presentation\, and the new nine-piece official F1 x Pompeii Madrid capsule collection. There’s also an F1 x Pompeii-liveried show car associated with the launch.
URL:https://www.f1natics.com/event/f1-x-pompeii-flagship-takeover/
LOCATION:Pompeii\, Calle de Fuencarral\, 53\, Centro\, Madrid\, 28004\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260910T110000
DTEND;TZID=America/Los_Angeles:20260913T190000
DTSTAMP:20260909T154235Z
CREATED:20260727T011721Z
LAST-MODIFIED:20260909T154235Z
UID:4452-1789038000-1789326000@www.f1natics.com
SUMMARY:HUGO RACING TOUR Madrid
DESCRIPTION:Virtual TRY ON\nRacing simulators\nGadgets\nPhotobooth\nOn Saturday dj set and party from 17.00 to 19.00\nMeet & Greet with the drivers on Thursday (sometime between 3PM-7PM) \nEDIT: location\, date\, and times were updated on the site\, and are now updated to reflect this.
URL:https://www.f1natics.com/event/hugo-racing-tour-madrid/
LOCATION:Centro Comercial Príncipe Pío\, P.º de la Florida\, 2\, Moncloa - Aravaca\, Madrid\, 28008\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260910T180000
DTEND;TZID=Europe/Madrid:20260912T220000
DTSTAMP:20260910T000252Z
CREATED:20260910T000158Z
LAST-MODIFIED:20260910T000252Z
UID:5392-1789063200-1789250400@www.f1natics.com
SUMMARY:Mercedes-AMG Petronas × Marriott Bonvoy — Toto’s Chess Club
DESCRIPTION:It’s a Mercedes-themed pop-up built around Toto Wolff/strategy\, with blitz chess\, timed challenges\, prizes including Mercedes merchandise and customized chess sets\, plus themed food/drinks. The organized activities run 18:00–22:00 Thursday through Saturday; Thursday specifically has Blitz Chess 18:00–20:00 and Hand & Brain 20:00–20:30. Free\, but you need to register for the free Marriott Bonvoy program. Rey Enigma is scheduled for exhibition/simultaneous games Friday and Saturday.
URL:https://www.f1natics.com/event/mercedes-amg-petronas-x-marriott-bonvoy-totos-chess-club/
LOCATION:JW Marriott Hotel Madrid\, C. de Sevilla\, 2\, Centro\,\, Madrid\, 28014\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260910T190000
DTEND;TZID=America/Los_Angeles:20260912T233000
DTSTAMP:20260909T235046Z
CREATED:20260909T235046Z
LAST-MODIFIED:20260909T235046Z
UID:5388-1789066800-1789255800@www.f1natics.com
SUMMARY:Aston Martin × Glenfiddich Racer's Lounge at BLESS Hotel
DESCRIPTION:Aston Martin/Glenfiddich activation with cocktails and BATAK/reflex-testing challenges.
URL:https://www.f1natics.com/event/aston-martin-x-glenfiddich-racers-lounge-at-bless-hotel/
LOCATION:BLESS Madrid\, Calle Velázquez\, 62\, Salamanca\, Madrid\, 28001\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260910T220000
DTEND;TZID=Europe/Madrid:20260912T233000
DTSTAMP:20260909T234217Z
CREATED:20260909T234217Z
LAST-MODIFIED:20260909T234217Z
UID:5376-1789077600-1789255800@www.f1natics.com
SUMMARY:TAG Heuer × F1 videomapping at Puerta del Sol
DESCRIPTION:The entire Real Casa de Correos façade gets an F1/Madrid audiovisual projection culminating in a GP countdown. Four shows nightly at 22:00\, 22:30\, 23:00 and 23:30
URL:https://www.f1natics.com/event/tag-heuer-x-f1-videomapping-at-puerta-del-sol/
LOCATION:Puerta del Sol\, Puerta del Sol\, Centro\, Madrid\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260911T100000
DTEND;TZID=America/Los_Angeles:20260913T210000
DTSTAMP:20260910T000611Z
CREATED:20260910T000611Z
LAST-MODIFIED:20260910T000611Z
UID:5396-1789120800-1789333200@www.f1natics.com
SUMMARY:Red Bull Curates × Only YOU — The Guest House
DESCRIPTION:Their La Parrilla Gaming Zone runs 10:00–21:00 each day with driving simulators and VR. \nThere’s also a La Tribuna watch party + Hundred Burgers pop-up from 14:00–17:00; the official page still says access details for that portion are forthcoming.
URL:https://www.f1natics.com/event/red-bull-curates-x-only-you-the-guest-house/
LOCATION:Only YOU Boutique Hotel\, C. del Barquillo\, 21\, Centro\, Madrid\, 28004\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Madrid:20260911T100000
DTEND;TZID=Europe/Madrid:20260913T220000
DTSTAMP:20260910T222717Z
CREATED:20260910T222717Z
LAST-MODIFIED:20260910T222717Z
UID:5411-1789120800-1789336800@www.f1natics.com
SUMMARY:McLaren Mastercard F1 Team × VELO pop-up
DESCRIPTION:The activation includes a 2026 McLaren MCL40 display\, genuine/replica MCL36 components\, two racing simulators\, interactive elements and a McLaren collectible giveaway. \nAccess is free\, with free tickets available through the event page\, but it is strictly 18+ because VELO is a nicotine brand.
URL:https://www.f1natics.com/event/mclaren-mastercard-f1-team-x-velo-pop-up/
LOCATION:Intercambiador de Valdebebas\, Av. de las Fuerzas Armadas\, Hortaleza\, Madrid\, 28055\, Spain
CATEGORIES:Spain
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260911T130000
DTEND;TZID=America/Los_Angeles:20260913T233000
DTSTAMP:20260909T234833Z
CREATED:20260909T234833Z
LAST-MODIFIED:20260909T234833Z
UID:5384-1789131600-1789342200@www.f1natics.com
SUMMARY:Mercedes W17 at Zuma
DESCRIPTION:Zuma Madrid on Paseo de la Castellana will have an actual Mercedes-AMG Petronas W17 on display. They’re extending the restaurant to 2 a.m. with DJs/live music during the GP weekend.
URL:https://www.f1natics.com/event/mercedes-w17-at-zuma/
LOCATION:Zuma Madrid\, P.º de la Castellana\, 2\, Salamanca\, Madrid\, 28046\, Spain
CATEGORIES:Spain
END:VEVENT
END:VCALENDAR