Ferrari loyalists can explore a range of exclusive items only to be found at this pop-up destination inside Bellagio. Bringing its distinctive glamour and style to the Las Vegas Grand Prix, Ferrari’s pop-up will feature special fashion items and one-of-one clothing only available during race weekend. Questions? Reach out to @mike.zoom.zoom on Instagram or TikTok.
🇲🇽💀✨ LIFE INSPIRATION ✨💀🇲🇽 In this season of Day of the Dead, art, tradition and memory come alive at Hotel Marquis Reforma. We invite you to meet our external exhibition of the great maestro Cesar Menchaca @cm.menchaca who fills our facade with color with his majestic Catrinas and skulls. Pay tribute to the legendary Ayrton […]
Those flying down to Brasil for the GP will see KitKat activations in the Sao Paulo Airport. In travel retail, Nestle will have a range of four collectible F1 Tin Cars containing one KitKat Chunky Milk, one KitKat Chunky White and two chocolate cars, as well as staging immersive F1 gaming activations. Not going to make […]
Last year, Mercedes-AMG PETRONAS F1 Team hosted a 24/7 pop-up shop in ARIA Resort & Casino’s lobby ahead of the Las Vegas Grand Prix. Fans enjoyed F1 simulators, photo opportunities with a show car, shop exclusive team merchandise, and other yet-announced unique experiences. Questions? Reach out to @mike.zoom.zoom on Instagram or TikTok.
Red Bull and McDonald's have signed a brand new partnership with the drink's roll-out in stores across Brasil. One of the McDonald's stores in Sao Paolo will be transformed into a Red Bull Pit Stop for race week. This will include race-style lighting, garage visuals, and uniformed “crew” serving customers as if they were part […]
SPARQ is partnering with Westen Champlin and the Horsepower Rodeo crew to launch one of the largest drift experiences in SEMA Show history at the Diamond Lot. Dubbed SPARQ Slide City, attendees can ride along on a 145,000-square-foot course with top drivers, including Jeff Jones, Federico Sceriffo, Camren Sorensen, Amanda Sorensen, and Richard Advani. SPARQ […]
Kenny will be at the Quarter Mile Foundation at booth 23025. He will be here 11/4 from 9-11, 1-4; 11/5 from 9-11, 1-4; 11/6 from 9-11, 1-4; 11/7 from 10-12, 1-3. This legendary motorsports artist has designed paint schemes and created fine art for various race cars, including some Formula 1 cars.
Lia Block will be signing autographs at the Grand Lobby at SEMA. 11/4 will be from 4-5PM, and 11/5 will be from 1:30-2:30PM. Lia Block is an American racing driver who competes in the F1 Academy, an all-female single-seater racing series founded by Formula 1. Block made her transition to open-wheel racing as a member of […]
Mario will be at the MagnaFlow/Camburg booth 23243 at SEMA. Mario Andretti is one of the most accomplished and versatile racing drivers in the history of motorsports, known for his success across multiple disciplines. His deep connection to Formula 1 (F1) is highlighted by the fact that he is a former F1 World Drivers' Champion, […]
Rutledge will be at ODYSSEY Batterys booth 24313 at SEMA. Rutledge Wood is an American auto racing analyst and television host best known for co-hosting the U.S. version of Top Gear on the History Channel. While his career has heavily focused on NASCAR and other forms of American motorsports, he does have a connection to Formula 1. In […]
Cody Walker will be at the SPARQ booth in the North Hall #10969 doing autographs. Cody Walker is an American actor best known as the younger brother of the late actor Paul Walker, and for his work as the CEO of the disaster relief charity Reach Out Worldwide (ROWW). After his brother's passing in a […]
The F1 HUB presented by American Express is officially opening at the Venetian. In addition to team gear, F1, and F1 Vegas merchandise, there will be new collaborations with LEGO, Hello Kitty, Bape, Malbon Golf, and Vegas Golden Knights. Previous years, AMEX cardholders also had access to AMEX radios (with earbuds, but suggest bringing your […]