Race week begins just outside the circuit gates at the Middle Park Hotel, where McLaren fans will be treated to another Jack Daniel’s takeover from Thursday, March 5.
As the name suggests, this branded activation will be a way for Formula 1 fans to amp up their excitement for another Grand Prix, with merchandise giveaways, curated playlists, and a surprise guest appearance (nudge, nudge, wink, wink) who will lead a celebratory toast with fans on opening night.
For those with an already stacked schedule, a daily highlight is Jack’s Hour, which includes merchandise promotions, prize draw entries, and drink specials from 5 PM to 6 PM. No booking required.