Maison Sports Illustrated transforms Montreal’s most iconic landmarks into immersive, design-led environments—reimagining historic spaces as one-of-a-kind settings for Grand Prix Weekend. From a 150-year-old church to an iconic train station, each edition is defined by scale, intention, and a distinctly elevated point of view. At the intersection of sport, music, and fashion, Maison brings together a global audience to define the scene in Montreal—an experience where culture, energy, and hospitality converge at the very centre of Grand Prix Weekend.
Night 1 marks the official launch of the weekend with a high-energy, globally curated experience. Headlining the evening is internationally renowned electronic act WhoMadeWho, delivering a signature performance that blends live instrumentation with deep, melodic sound. Guests will step into an immersive red carpet arrival, surrounded by dancers and live performers, large-scale art installations, and elevated, globally inspired hospitality.