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Ford Racing Season Launch

January 15, 2026
Free

Note: Invite Only

Ford is set to ignite a new era of competition with its 2026 Ford Racing Season Launch, bringing its global motorsport lineup home to Detroit’s Michigan Central Station. The event marks a major milestone in Ford’s 125-year racing legacy, uniting every corner of its performance portfolio — from NASCAR and Mustang endurance racing to Dakar and Baja off-road programs, under one powerful statement of intent. Positioned alongside the Detroit Auto Show, the launch showcases Ford’s commitment to blending heritage and innovation, culminating in the reveal of a new Ford Racing production road car that bridges the gap between track technology and everyday driving.

But the true centerpiece of the season lies in Ford’s return to Formula 1 in partnership with Red Bull Ford Powertrains, which will debut its inaugural F1 power unit at the companion Red Bull Racing Season Launch later that evening which will showcase both RBR and Racing Bulls livery reveal. This marks Ford’s first F1 entry in over two decades, a comeback driven by sustainable innovation and the pursuit of performance excellence. As the blue oval reclaims its place on the world’s greatest racing stages, the 2026 launch signals not just a new season, but a bold redefinition of what Ford Racing stands for.

Details

Venue

  • Michigann Central Station
  • 2001 15th St
    Detroit, MI 48216
    + Google Map