Consumers who purchase R$30 or more worth of Heineken 0.0 at participating retail stores will have the chance to win an exclusive Formula 1 glass. The promotion includes supermarkets and wholesalers from chains such as Assaí, Atacadão, Carrefour, Pão de Açúcar, Mambo, Peg Pese, and Roldão, among others.
At convenience stores in gas stations, the same minimum purchase of R$ 30 will grant access to exclusive Formula 1 gifts, depending on each establishment’s promotion.
The program also includes themed decks and sampling at three stores: AmPm, at Rua Ribeirão Claro, 91; BR Mania, at Rua General Furtado Nascimento, 599, and at Avenida Ibirapuera, 3000. Tastings will also take place at Select stores on Avenida do Jangadeiro, 34, and Avenida Interlagos, 5548.