- A toast to Senna: A champagne toast to Ayrton Senna, led by a special guest.
- The story behind the collection: A fireside conversation with the partners about the inspiration behind the collection.
- A closer look at the craft: A look inside the artistic process, from the first idea to the finished piece.
- Live at The Trophy Bar: Live demonstrations and onsite personalization with master artisan Colin Szumski and his team.
- Personal collector consultations: One to one guidance to help make your Senna Trophy Shoe your own.
- Your Senna Trophy Shoe: Your individually commissioned, numbered Senna Trophy Shoe artwork, customized by Chummy’s Customs.
- Your private collector portal: Your edition number and private collector record identify your Chummy’s Customs × Senna Brands commission; they are not Nike certification.
- Hosted hospitality: A hosted bar and passed appetizers throughout the reception.
Only 500 shoes will be made in total. Location revealed only to those who purchase a shoe.