Heineken has introduced Grid 0.0, a touring Formula 1 activation featuring remote-controlled racing cars driven using first-person-view headsets.
Admission: Participation requires purchasing a Heineken beverage at the participating venue. Participants compete in three-person groups, with lap times recorded on a live leaderboard. The best-performing participant at each venue can win two tickets to the São Paulo Grand Prix.
To get an entry go to:
October 16-17: TEMPO by Porsche in Pinheiros
October 23-24: Disse Que Me Disse in Vila Madalena