At Barajas Airport T4’s pickup area, Uber has built an F1-style pit-stop installation with a real McLaren Racing car on display; at Callao Metro, the pedestrian tunnel has synchronized lighting, engine audio and lenticular panels that transform an Uber into a McLaren as you walk through. Papaya-liveried Uber vehicles are also circulating around Madrid, and the Uber app has a limited Uber GP ride category.